Iron Studios is a Brazilian company based in
São Paulo
São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
specializing in the manufacture of collectible statues. The company works with property licenses from
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
,
Marvel Comics
Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
,
DC Comics
DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
, and ''
Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
''. It produces models in 1/10th scale and larger models in 1/6th and 1/4th scale. The statues are made from
Polystone, a high-density resin that offers resistance to heat and humidity. Real fabric or die-casting is used to produce other details.
It has stores in São Paulo and in
Rio de Janeiro
Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...
, where it sells products from other partner manufacturers, in addition to its own products.
History
The history of Iron studios began with distributor PiziiToys and the Japanese company
Kotobukiya. During the Brazilian toyfare ABRIN in 2009, they presented the first product of this partnership,a 1/6th scale sculpture of the Formula 1 driver
Ayrton Senna
Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver, who competed in Formula One from to . Senna won three Formula One World Drivers' Championship titles with McLaren, and—at the time of his death—held ...
at the moment of his victory in the 1993 Japanese GP. They also produced a second piece, on the same scale, the pose of Senna's victory at the 1991 Brazilian Grand Prix. The two statues show him in his red uniform, when he was on the
McLaren
McLaren Racing Limited ( ) is a British auto racing, motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. The team is a subsidiary of the McLaren Group, which owns a majority of the team. McLaren is best known a ...
team. In 2012 the third miniature of Ayrton Senna was launched, now in a black team
Lotus Cars
Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles.
Lotus Group is composed of three primary entities. Lotus Cars, a high-performance sports car company, is ba ...
uniform. It was the first piece made by the newly created Iron Studios. On December 13, 2012, it announced a license agreement with
Marvel Studios
Marvel Studios, LLC, formerly known as Marvel Films, is an American film and television production company. Marvel Studios is the creator of the Marvel Cinematic Universe (MCU), a media franchise and shared universe of films and television ser ...
, for the production of statuettes in Brazil. The first announced product produced under this license was Iron Man Mark XLII, based on the movie Iron Man 3. In September 2015, the company obtained the licensing rights to some of the properties of Warner Bros, and invited the artist
Ivan Reis
Ivan Reis is a Brazilians, Brazilian comics artist. He is known for his work on comic books such as Dark Horse Comics' ''Ghost (Dark Horse Comics), Ghost'', Marvel Comics' ''Genis-Vell, Captain Marvel'' and ''Vision (Marvel Comics), Avengers Icons ...
to create conceptual art.
Shops
On October 6, 2014, Iron Studios opened their first shop. It sells items from several manufacturers, other than those made by the company.
Between May and September 2016 Iron Studios set up a store in the Cidade Jardim shopping mall, in São Paulo, where it displayed an exhibition with some 150 of their pieces and those of other manufacturers. Some products went on sale.
Shopping Eldorado, in São Paulo, housed a branch of the shop in January 2016. After two years, the establishment closed in July 2018, for strategic reasons.
Its first store outside the State of São Paulo was inaugurated on August 19, 2016, at Shopping Nova América in the city of Rio de Janeiro.
External links
Official website
Official website
References
{{reflist
Model manufacturers of Brazil
Manufacturing companies based in São Paulo