Ira Reiss
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Ira Leonard Reiss (December 8, 1925 – January 9, 2024) was an American sociologist with primary interests in studying the way society impacts sexual attitudes and behaviors and how people respond to those pressures. He also had interests in the study of gender and family, particularly as they relate to sexuality. He attended
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...
for his B.S. degree and the
Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campuses and facilities throughout Pennsyl ...
for his M. A. and Ph. D. degrees. His major area in graduate school was sociology and his minor areas were cultural anthropology and philosophy. His doctoral course work in sociology and philosophy was done at
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
and his French and German language study was taken at
Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
.


Overview

Reiss taught at
Bowdoin College Bowdoin College ( ) is a Private college, private liberal arts colleges in the United States, liberal arts college in Brunswick, Maine. It was chartered in 1794. The main Bowdoin campus is located near Casco Bay and the Androscoggin River. In a ...
(1953–1955),
College of William and Mary The College of William & Mary (abbreviated as W&M) is a public research university in Williamsburg, Virginia, United States. Founded in 1693 under a royal charter issued by King William III and Queen Mary II, it is the second-oldest instit ...
(1955–1959),
Bard College Bard College is a private college, private Liberal arts colleges in the United States, liberal arts college in Annandale-on-Hudson, New York. The campus overlooks the Hudson River and Catskill Mountains within the Hudson River Historic District ...
(1959–1961), the
University of Iowa The University of Iowa (U of I, UIowa, or Iowa) is a public university, public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is organized int ...
(1961–1969) and the
University of Minnesota The University of Minnesota Twin Cities (historically known as University of Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Twin Cities of Minneapolis and Saint ...
(1969–1996). He retired as Professor Emeritus in June 1996 but his professional work has continued. He has won a number of awards for his research and theory efforts. He was elected President of the
International Academy of Sex Research The International Academy of Sex Research (IASR) is a scientific society for researchers in sexology. According to John Bancroft, retired director of the Kinsey Institute, IASR "can claim...most of the field's leading researchers." IASR is uniqu ...
, The
Society for the Scientific Study of Sexuality The Society for the Scientific Study of Sexuality (SSSS, or "quad-S") is a 501(c)(3) non-profit professional membership organization "dedicated to advancing knowledge of sexuality and communicating scientifically based sexuality research and scholar ...
, The National Council on Family Relations and the Midwest Sociological Society. His teaching was ranked in the top segment of the sociology department at both the University of Iowa and the University of Minnesota and he was nominated for the University wide distinguished teacher awards at both those Universities. Reiss received an award for mentoring from both the undergraduate students and the graduate students at the University of Minnesota. He wrote 14 books, four monographs and over 150 professional papers. Reiss died in
Minneapolis, Minnesota Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
, on January 9, 2024, at the age of 98.


Professional interests

Reiss's major goal was to promulgate a broad view of science and to shape the study of sexuality to fit that pluralistic perspective of scientific work.Exploring the Relation of Values, Power and Advocacy in American Sexual Science. International Journal of Sexual Health, Volume 26, #1, 2014 pp. 1-12. He stressed the importance of building theoretical explanations because he felt that theory opens pathways that enable us to understand and to contain our many sexual problem areas.Macro Theory in Sexual Science, Chapter Four in: John DeLamater and Rebecca Plante (Eds.) Handbook of the Sociology of Sexualities (Springer, 2015) Reiss supported both a sociological and a multidisciplinary approach to sexual phenomena. His major theoretical work is discussed in the parts that follow and involve explanations of premarital sexuality, extramarital sexuality, cross cultural sexuality, and pluralistic sexual values that allow people to promote more rational input into our sexual attitudes and behavior. Reiss strongly supported the development of a multidisciplinary sexual science field with its own Ph.D. program at one of our major universities. He saw the Ph.D. degree as affording legitimacy to the field of sexual science and enhancing our ability to move the study of
sexuality Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied ...
from the role of an orphan in other fields to that of a discipline with its own home and core agenda. In 2005 Ira and Harriet Reiss founded the Reiss Theory Award for the best
social science Social science (often rendered in the plural as the social sciences) is one of the branches of science, devoted to the study of societies and the relationships among members within those societies. The term was formerly used to refer to the ...
theory article, chapter or book of the year. The award is jointly sponsored by the Foundation for the Scientific Study of Sexuality (FSSS) and the Society for the Scientific Study of Sexuality (SSSS) and is given each year at the annual meeting of SSSS.


Professional work


The Autonomy Theory

Reiss established his reputation as a major figure in the social science study of human sexuality in his writings on premarital sexuality. He felt that
Alfred Kinsey Alfred Charles Kinsey (; June 23, 1894 – August 25, 1956) was an American sexologist, biologist, and professor of entomology and zoology who, in 1947, founded the Institute for Sex Research at Indiana University, now known as the Kinsey Insti ...
had focused on the area of behavior and neglected the importance of sexual attitudes and standards. Starting in the late 1950s he developed a scale that measured a person's degree of premarital sexual permissiveness. The scale became one of the most popular scales in the country used in premarital sexual research. The revised short form of the vaginal intercourse scale is still in use. He predicted the sexual revolution of the 1960s and 1970s and described how it would change our premarital sexual customs. Reiss early on sought to discover what socio/cultural factors altered people's level of premarital sexual permissiveness. He received three
National Institute of Mental Health The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the primar ...
research grants (1960–1964) to carry out his studies. To test his scales and his explanations he used a nationally representative sample of the U.S. and also representative samples from two high schools and four colleges. His explanation of sexual permissiveness in America stressed the importance of the autonomy of women and of children as a major factor in the sexual revolution of the 1960s and 1970s. His predictions based on this theory regarding changes in women's sexuality and other changes have largely been supported.


Integrating sexual science into family textbooks

In 1971 he published his textbook on the family and it became one of the best selling texts in the country and went into four editions. His textbook brought in premarital, marital and extramarital sexuality and
homosexual Homosexuality is romantic attraction, sexual attraction, or sexual behavior between people of the same sex or gender. As a sexual orientation, homosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" exc ...
and
heterosexual Heterosexuality is romantic attraction, sexual attraction, or sexual behavior between people of the opposite sex or gender. As a sexual orientation, heterosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions ...
aspects as well as love and gender factors, much more than any of the other textbooks in the family field had done. His definitions of
family Family (from ) is a Social group, group of people related either by consanguinity (by recognized birth) or Affinity (law), affinity (by marriage or other relationship). It forms the basis for social order. Ideally, families offer predictabili ...
and
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes rights and obligations between them, as well as between them and their children (if any), and b ...
stressed the essential elements of these
institutions An institution is a humanly devised structure of rules and norms that shape and constrain social behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions and ...
and contained a wide variety of types of family and marital systems. The text had a cross cultural and historical emphasis and a research and theory base for the explanatory concepts that were developed.


Determinants of extramarital sexual permissiveness

In 1980 Reiss and two of his colleagues published a research and theory paper on factors that predicted a person's attitudes towards extramarital sexuality. The article won the 1980 Reuben Hill award as the best publication on theory and methods in the family area. The paper was based on the results of studying four nationally representative samples of the U.S. fielded by the
National Opinion Research Center NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with office ...
. The findings indicated that the degree of intellectual flexibility in a person's thinking and the general acceptance of sexuality as a positive part of life were major direct determinants of the degree of acceptance of extramarital permissiveness. Although less influential, the overall quality of the marital relationship was also important. Reiss has published a scale that can be used to measure extramarital sexual permissiveness.


The Cross Cultural Sexual Linkage Theory

Perhaps the most challenging research and theory project was Reiss's development of a cross cultural explanation that would specify the universal aspects that organize and shape our sexual lives in all societies, i.e., how sexuality knits into the social fabric. The project fascinated Reiss and he spent five years searching through the studies that had been carried out regarding sexuality in other societies—both developed societies and developing societies. He used the Standard Cross Cultural Sample of the 186 best studied non-industrial societies in the world and also used research done on today's industrial societies. He published his research and theoretical explanation in his 1986 book. The universal linkages to sexuality that were found in all societies came from three socio/cultural segments: the degree of gender power differences, the ideologies concerning what is considered normal and the degree of marital sexual jealousy. These three elements were the basis of his Linkage Theory explaining differences and similarities in how sexuality was viewed in various societies. The gender power difference in a society was seen as the most powerful influence on sexual customs since it influences the other two linkages. Changes in sexual customs in the
Western World The Western world, also known as the West, primarily refers to various nations and state (polity), states in Western Europe, Northern America, and Australasia; with some debate as to whether those in Eastern Europe and Latin America also const ...
generally supports this theory.Reiss, I. L. (2001). Sexual attitudes and behavior. In Smelser, N.J., and Baltes, P. B. (Editors-in-Chief) International encyclopedia of the social and behavioral sciences. Vol. 21, (pp. 13969-13973). Amsterdam & New York: Elsevier Science Limited.


The HER Sexual Pluralism Theory

The spread of
HIV/AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
in the United States led to Reiss's decision to compare the U. S. to other western societies so as to understand why it has such high rates of sexual problems such as HIV/AIDS,
teen pregnancy Teenage pregnancy, also known as adolescent pregnancy, is pregnancy in a female under the age of 20. Worldwide, pregnancy complications are the leading cause of death for women and girls 15 to 19 years old. The definition of teenage pregnancy i ...
, rape, and child
sexual abuse Sexual abuse or sex abuse is abusive sexual behavior by one person upon another. It is often perpetrated using physical force, or by taking advantage of another. It often consists of a persistent pattern of sexual assaults. The offender is re ...
. His wife, Harriet, worked closely with him on this book and she is a co-author. They examined national data from several Western European countries as well as from the United States. They discovered that those countries in Europe with very low rates of sexual problems were countries with a high degree of sexual pluralism, i.e., a broad acceptance of sexual attitudes and behaviors. The Western European countries highest on sexual pluralism were the
Scandinavia Scandinavia is a subregion#Europe, subregion of northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. ''Scandinavia'' most commonly refers to Denmark, Norway, and Sweden. It can sometimes also ...
n cultures and the
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
. The sexual ethic that was growing in those countries was conceptualized as HER Sexual Pluralism. HER stands for honest, equal, and responsible. Those sexual relations that have HER qualities are considered ethical in these Western societies. The evidence indicated that the restrictive aspects of American
traditional A tradition is a system of beliefs or behaviors (folk custom) passed down within a group of people or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examp ...
attitudes towards sexuality was limiting the ability of Americans to cope with their sexual problems. The Reisses' theory stated that American society would lower its rate of sexual problems if it increased its acceptance of an HER Sexual Pluralism ethic. In 1990 the Reisses predicted that the U.S. society would move further toward HER sexual pluralism and thus have higher
condom A condom is a sheath-shaped Barrier contraception, barrier device used during sexual intercourse to reduce the probability of pregnancy or a Sexually transmitted disease, sexually transmitted infection (STI). There are both external condo ...
usage, lower teen pregnancy rates, greater gender equality, and more acceptance of homosexuality—and all those trends have occurred. The Reisses published their research and theory in two editions in the 1990s.


Comparing the views of Reiss and Ellis

In the year 2000 Ira Reiss and
Albert Ellis Albert Ellis (September 27, 1913 – July 24, 2007) was an American psychologist and psychotherapist who founded rational emotive behavior therapy (REBT). He held MA and PhD degrees in clinical psychology from Columbia University, and was cer ...
decided to publish a book with their personal letters to each other from the 1950s and 1960s regarding sexual attitudes and behaviors. Ellis was a famous
psychologist A psychologist is a professional who practices psychology and studies mental states, perceptual, cognitive, emotional, and social processes and behavior. Their work often involves the experimentation, observation, and explanation, interpretatio ...
and was one of the key founders of the therapeutic approach now called
Cognitive Therapy Cognitive therapy (CT) is a psychotherapeutic approach developed by American psychiatrist Aaron T. Beck, which aims to change unhelpful or inaccurate thought patterns. CT is one therapeutic approach within the larger group of cognitive behavio ...
. Ellis and Reiss were friends from the mid-1950s until Ellis's death in 2007. This book contained their letters plus comments from Reiss and Ellis concerning whether their views had changed over time. These letters were written at the time when the
sexual revolution The sexual revolution, also known as the sexual liberation, was a social movement that challenged traditional codes of behavior related to sexuality and interpersonal relationships throughout the Western world from the late 1950s to the early 1 ...
was beginning to take over America's sexual culture and Reiss and Ellis were two of the key people writing about sexuality at that time. Their book, published in 2002, displayed the differences and similarities in their professional assumptions and in their basic sexual values.


Summing up Reiss’s views of sexual science

In 2006 Reiss published a memoir in which he informally discussed the sexual science research and theory work that he had done over the years and integrated that with accounts of his interactions with other key sexologists in this field. This book presented Reiss's insider's view of sexual science and covered the sexual science field in the 50 years since the death of Kinsey in 1956. This book is a source for those interested in gaining an overall insight into Reiss's research and theory work as well as learning more about the many other sexologists who are key influences on sexual science today. Latterly, Reiss stressed the need for our sexual science organizations to do more advocacy work, especially when the important research and theories produced are misrepresented or misused by politicians or others. In addition he has discussed various types of theoretical explanations that exist in sexual science and how researchers can, in part by increasing multidisciplinary theories, play a larger role in sexual problem solutions.A Sociological Perspective on Van Anders’s Sexual Configurations Theory. Archives of Sexual Behavior, Volume 45, In Press.


References


External links

*All the Reiss papers listed in the references can be found on hi
Website
*Reiss's complete archive can be found on

To see the full Reiss archive click on the URL for "Reiss Collection Finding Aid."
The Magnus Hirschfeld Archive for Sexology
is the largest online sexual science site and it has four of Reiss's books, the 1960, 1967, 1986, and 1990 books and a great deal more. {{DEFAULTSORT:Reiss, Ira 1925 births 2024 deaths category:Jewish American social scientists American sexologists American sociologists Columbia Graduate School of Arts and Sciences alumni Pennsylvania State University alumni University of Minnesota faculty Social scientists from New York City