Ipsos Reid was the name of a
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
-based research company, still existing under the name Ipsos as the Canadian arm of the global
Ipsos Group. Founded in
Winnipeg
Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...
in 1979 as the
Angus Reid Group, the company expanded across the country and was purchased by the Ipsos Group and given the name ''Ipsos Reid'' in 2000.
Today, Ipsos is Canada's largest
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
and
public opinion polling firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.
With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.
Memberships
Ipsos is a member of the following associations:
* The
Marketing Research and Intelligence Association[ ]
References
External links
Canadian homepage
Public opinion research companies
Market research companies of Canada
Canadian subsidiaries of foreign companies
{{canada-company-stub
Companies based in Winnipeg