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Ionica was a domestic
telecoms Telecommunication, often used in its plural form or abbreviated as telecom, is the transmission of information over a distance using electronic means, typically through cables, radio waves, or other communication technologies. These means of ...
provider based in
Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
, UK, operating between 1995 and 1998. Founded in 1991, Ionica offered an alternative technology to
British Telecom BT Group plc (formerly British Telecom) is a British Multinational corporation, multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-li ...
. The Ionica system used a
microwave Microwave is a form of electromagnetic radiation with wavelengths shorter than other radio waves but longer than infrared waves. Its wavelength ranges from about one meter to one millimeter, corresponding to frequency, frequencies between 300&n ...
transmitter in order to provide the
local loop In telephony, the local loop (also referred to as the local tail, subscriber line, or in the aggregate as the last mile) is the physical link or circuit that connects from the demarcation point of the customer premises to the edge of the co ...
, thus avoiding reliance on British Telecom for this final link to the consumer. The technology, known as
Wireless local loop Wireless local loop (WLL) is the use of a wireless communications link as the "Last mile (telecommunications), last mile / first mile" connection for delivering plain old telephone service (POTS) or Internet access (marketed under the term "broadb ...
( WLL), was developed in partnership with
Nortel Nortel Networks Corporation (Nortel), formerly Northern Telecom Limited, was a Canadian Multinational corporation, multinational telecommunications and data networking equipment manufacturer headquartered in Ottawa, Ontario. It was founded in ...
. However, rising costs and limiting technical factors caused the company to cease trading in 1998.


Floatation

The company floated in July 1997 with shares initially trading at 390p. At its peak Ionica was valued at over one billion pounds, the first Silicon Fen company to reach that value.


Goals and technical limitations

The company's initial aim was to take twenty per cent of the domestic market with offers such as multiple ringing tones and a free second line but the technology used proved to be limited, with heavy rain and local radio transmissions interfering with calls. Despite the technology having been used with great success in remote areas of Canada, it proved to be unsuitable in a British urban setting. In particular the technology used spectrum at 3.5 GHz, which limited line-of-sight range to the base station and was narrowband, which meant it could not provide broadband Internet access.


Failure

First signs that Ionica was in trouble came when expansion plans were put on hold in an attempt to improve service and add much needed capacity in existing markets such as
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
,
The Midlands The Midlands is the central region of England, to the south of Northern England, to the north of southern England, to the east of Wales, and to the west of the North Sea. The Midlands comprises the ceremonial counties of Derbyshire, Herefords ...
and
East Anglia East Anglia is an area of the East of England, often defined as including the counties of Norfolk, Suffolk and Cambridgeshire, with parts of Essex sometimes also included. The name derives from the Anglo-Saxon kingdom of the East Angles, ...
. By March 1998 the company was looking to bring in an outside
investor An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital the investor usually purchases some species of pr ...
and shortly after failed to agree terms with existing investors for the £300 million debts already accumulated. By August 1998 Ionica had failed to find a 'strategic partner', and despite strong assurances that cash resources of £45 million would keep the company
solvent A solvent (from the Latin language, Latin ''wikt:solvo#Latin, solvō'', "loosen, untie, solve") is a substance that dissolves a solute, resulting in a Solution (chemistry), solution. A solvent is usually a liquid but can also be a solid, a gas ...
until January 1999 many observers predicted its imminent demise.


Into administration

On Thursday 29 October 1998
administrators Administrator or admin may refer to: Job roles Computing and internet * Database administrator, a person who is responsible for the environmental aspects of a database * Forum administrator, one who oversees discussions on an Internet forum * N ...
were called in. The company's assets were valued at £250 million. The following Monday 2 November 1998 the administrators made around half of the company's 1,200 staff
redundant Redundancy or redundant may refer to: Language * Redundancy (linguistics), information that is expressed more than once Engineering and computer science * Data redundancy, database systems which have a field that is repeated in two or more table ...
. The administration process was finally wound up in March 2009.RIP Cambridge wireless firm Ionica bequeaths 43m pounds
Business Weekly, 4 March 2009.


Customer migration and end of service

From December 1998 onwards Ionica's 62,000 customers were gradually migrated to British Telecom with special prices being offered to support their move. In the meantime BT supported Ionica financially, allowing customers to continue using their telephones. Service finally ceased on 28 February 1999.


Former headquarters

The former Ionica building was constructed in 1994 and is located on St John's Innovation Park, adjacent to the A14. Despite an apparently desirable location the building remained vacant for much of the time since the demise of Ionica.
CSR plc CSR plc (formerly Cambridge Silicon Radio) was a multinational fabless semiconductor company headquartered in Cambridge, United Kingdom. Its main products were connectivity, audio, imaging and location chips. CSR was listed on the London Sto ...
moved into the building in May 2007. The building was demolished in November 2024.


References


External links

* {{Telecommunications industry in the United Kingdom Defunct telecommunications companies of the United Kingdom British companies established in 1991 British companies disestablished in 1998 Telecommunications companies established in 1991 Telecommunications companies disestablished in 1998 1991 establishments in England 1998 disestablishments in England