Invoke is just another market research company.
The company is headquartered in the
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
area with offices in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
and
metropolitan New York.
Market Research in the United States
By 2005 the company was headquartered in
and marketed online as a hybrid
qualitative
Qualitative descriptions or distinctions are based on some quality or characteristic rather than on some quantity or measured value.
Qualitative may also refer to:
*Qualitative property, a property that can be observed but not measured numericall ...
-
quantitative
Quantitative may refer to:
* Quantitative research, scientific investigation of quantitative properties
* Quantitative analysis (disambiguation)
* Quantitative verse, a metrical system in poetry
* Statistics, also known as quantitative analysis ...
research
Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular att ...
approach under the name Invoke LIVE. The ability to capture metrics while conducting discussion-based interviews at a large scale combines elements of
focus groups, in-depth interviews, and
online surveys
A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.
Detai ...
into something completely different than any of the methods alone.
In 2010,
eBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
and Invoke were finalists at the IIR Explor Awards for research to provide feedback on eBay's Buyers and Sellers feedback system.
Since 2017, Invoke has been focused on providing virtual market research services to companies in the media and entertainment industry.
References
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Market research companies of the United States
Software companies established in 1999
Companies based in Boston
1999 establishments in Israel