Invoke Malaysia is a

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

Non profit organisation A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

founded by People's Justice Party (PKR) former deputy-president,

Rafizi Ramli Mohd Rafizi bin Ramli ( Jawi: ; born 14 September 1977) is a Malaysian politician who has been the Minister of Economy in the administration of Prime Minister Anwar Ibrahim since 2022. He has been member of parliament for Pandan since 2022, ...

in 2016, Invoke is currently headquartered at

Sungai Besi Sungai Besi (formerly known as ''Sungei Besi'') (English: Steel River) is a town and suburb within the Federal Territory of Kuala Lumpur. The federal constituency of Sungai Besi existed from 1974 to 1995. Sungai Besi was a historical mining t ...

. It has 82 staff in 15 offices throughout the country, consisting of 71 full-time and 11 part-time employees. There are over 30 call center staff, who consist of the bigger majority, as well as

statisticians A statistician is a person who works with theoretical or applied statistics. The profession exists in both the private and public sectors. It is common to combine statistical knowledge with expertise in other subjects, and statisticians may ...

software developers A programmer, computer programmer or coder is an author of computer source code someone with skill in computer programming. The professional titles Software development, ''software developer'' and Software engineering, ''software engineer' ...

, content developers, campaign strategists, fundraisers, and field campaign coordinators among others for

elections in Malaysia An election is a formal group decision-making process whereby a population chooses an individual or multiple individuals to hold public office. Elections have been the usual mechanism by which modern representative democracy has operated ...

. They had managed the

political campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives a ...

of 50 candidates in the last 2018 general election (GE14). Invoke Malaysia is assisted occasionally by Andrew Caster, an analytics officer from former US

President Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. Ob ...

's 2012 reelection campaign. Invoke strives to become the first professionally run public campaign organisation in

South East Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

. Initially, Invoke drew its funding from Rafizi Ramli's personal seed investment. Currently, its operations are funded through public contributions. Using electoral roll data as well as phone polls, Invoke surveys voters on everything from basic details such as age, residential postcode, gender, race and religion, to political leanings, stand on current issues and whether their votes are transferable between opposition parties. This is done in line with the creation of a “microtargeting” strategy and identify swing voters with a 40 to 60 per cent likelihood of voting for them, amid

Pakatan Harapan Pakatan Harapan (PH; stylised as HARAPAN; ) is a Malaysian Parliamentary group, political coalition consisting of Centre-left politics, centre-left political parties which was formed in 2015 to succeed the Pakatan Rakyat coalition. It has led ...

(PH)'s plan to contest the GE14 in 2018 under a common logo and coalition name. Additionally, Invoke manages a recruitment drive for Polling Agents and Counting agents to support the 50 candidates it manages, on top of 10,000 registered volunteers to conduct canvassing (link), phone polls and data entry across Malaysia.

External links

Invoke Malaysia Website

Rafizi Ramli Website

References

Research institutes established in 2016 2016 establishments in Malaysia Non-profit organisations based in Malaysia Think tanks based in Malaysia Political mass media in Malaysia Electoral reform in Malaysia Political organisations based in Malaysia Political advocacy groups in Malaysia Political campaigning Political communication Works about public relations Media analysis organizations and websites {{nonprofit-stub