"Into the Wild" is a break-through song by American

indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...

recording artist LP. The song, which is best known for being featured in a Citibank commercial, was released as a single on May 21, 2012 through

Warner Bros. Records Warner Records Inc. (known as Warner Bros. Records Inc. until 2019) is an American record label. A subsidiary of Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division ...

. The song was also included on LP's third studio album, '' Forever for Now'' (2014).

Citibank commercial

In the end of 2011, "Into the Wild" was prominently used in a

Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...

ThankYou Card national TV ad campaign, featuring rock climbers Katie Brown and

Alex Honnold Alex Honnold (born August 17, 1985) is an American rock climber best known for his Free solo climbing, free solo ascents of Big wall climbing, big walls. Honnold rose to worldwide fame in June 2017 when he became the first person to free solo a f ...

. The song received vast exposure in the commercial, as it had millions of plays on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. Both the commercial and the lyrics to the song were a subject of discussion: "Viewers of the commercial are almost as curious about the lyrics to the song", said Jeanne Moos on

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

Music video

A music video for the song was shot at the Four Aces in

Palmdale, California Palmdale is a city in northern Los Angeles County, California, United States. The city lies in the Antelope Valley of Southern California. The San Gabriel Mountains separate Palmdale from the Los Angeles Basin to the south. On August 24, 1962 ...

over the summer of 2012. Released onto

on 4 October 2012, the video was directed by

Shane Drake Shane C. Drake is an American music video director and producer originally from Redding, California. He has directed videos for many artists, including Kelly Clarkson, Carrie Underwood, Avril Lavigne, Trivium, Paramore, Fall Out Boy, Panic! at th ...

and features

Brittany Snow Brittany Anne Snow (born March 9, 1986) is an American actress. She came to prominence for her role in the CBS soap opera ''Guiding Light'' (1998–2001), for which she won a Young Artist Award for Best Young Actress and was nominated for two o ...

and

Haley Bennett Haley Loraine Keeling (born January 7, 1988), known professionally as Haley Bennett, is an American actress. She made her film debut in the romantic comedy ''Music and Lyrics'' (2007) and has since appeared in films such as '' The Equalizer'' ( ...

.LP - Into The Wild (Official Music Video)

Track listing

Live version

On February 24, 2012, a version of "Into the Wild" recorded in the historic

EastWest Studios EastWest Studios (formerly known as Western Studio, a component of United Western Recorders and later Ocean Way Recording) is a recording studio complex located at 6000 West Sunset Boulevard in Hollywood. Originally constructed by Bill Putnam in ...

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

was released to promote LP's live EP. The '' Into the Wild: Live at EastWest Studios'' EP was released on April 24, 2012 through Warner Bros. Records.

Track listing

References

{{authority control 2012 singles Songs written by LP (singer) Songs written by PJ Bianco 2012 songs Warner Records singles LP (singer) songs