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"Into the Pixel" was an annual art exhibit centered on video game concept artwork, and started in 2004. The exhibit, sponsored by the
Academy of Interactive Arts & Sciences The Academy of Interactive Arts & Sciences (AIAS) is a non-profit organization of video game industry professionals. It organizes the annual Design Innovate Communicate Entertain summit, better known as D.I.C.E., which includes the presentation ...
(AIAS) and the Entertainment Software Association (ESA), was designed to showcase concept artwork from past and future video games, with sixteen winners selected from a panel of judges from both the field of video games and from art museums. The winners were presented for public display during the annual
Electronic Entertainment Expo E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publisher ...
(May–June), and with subsequent showings at other video game-related exhibitions such as the Penny Arcade Expo. The winning works of art were then later auctioned at the annual
D.I.C.E. Summit The Academy of Interactive Arts & Sciences (AIAS) is a non-profit organization of video game industry professionals. It organizes the annual Design Innovate Communicate Entertain summit, better known as D.I.C.E., which includes the presentation ...
(February) with the funds put towards a scholarship program. For the 2013 program, more than 200 works were submitted by various artists. "Into the Pixel" was started in 2004 to coincide with the 10th anniversary of the Electronic Entertainment Expo. The exhibit was designed to help promote the concept of
video games as an art form The concept of video games as a form of art is a commonly debated topic within the entertainment industry. Though video games have been afforded legal protection as creative works by the Supreme Court of the United States, the philosophical pr ...
; ESA's Michael Gallagher stated that the creative energy from video game developers "belongs here with film, it belongs here with music" and that "graphics are one of the powerful components that draw people in" to a game.


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* (archived copy) Video game exhibitions {{videogame-culture-stub