Intimissimi is an Italian clothing label founded in 1996, which specializes in bras,

briefs Briefs (or a brief) are a type of short, form-fitting Undergarment, underwear and swimsuit, swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric ...

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...

vests A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit) or vest ( US and Canada) is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wear. It ...

, and

pyjamas Pajamas (American English) or pyjamas (Commonwealth English), sometimes colloquially shortened to PJs, jammies, jim-jams, or in South Asia, night suits, are several related types of clothing worn as nightwear or while lounging. Pajamas are s ...

for women and men.

History

The brand was launched in 1996 by Sandro Veronesi. Starting in 2005, Intimissimi clothing was sold through

Victoria's Secret Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner i ...

in a third-party partnership arrangement. The partnership also included the creation and launch of an Intimissimi beauty line in Victoria's Secret's stores, and the distribution of Intimissimi products in Victoria's Secret's outlet stores. By 2006, the company had opened over 1,000 single-brand stores worldwide. In 2015 the model

Shlomit Malka Shlomit Malka (; born ) is an Israeli fashion model and television host. Earlier in her career she was credited as Shiloh Malka, but she has since been credited as her birth name. She has appeared in major international campaigns for L'Oreal, ...

became the face of Intimissimi. She led the company's international advertising campaigns until she was replaced in 2017 by

Dakota Johnson Dakota Mayi Johnson (born October 4, 1989) is an American actress. Her accolades include an Independent Spirit Award and a nomination for a British Academy Film Award. The daughter of actors Don Johnson and Melanie Griffith, Johnson made her ...

. In October 2017, the brand launched its fourth edition of ''Intimissimi on ice'' in the Verona Arena, with costumes designed by

Chiara Ferragni Chiara Ferragni (; born 7 May 1987) is an Italian Internet celebrity, blogger and influencer. Since 2021, Ferragni has been engulfed in controversy as the protagonist of the Pandorogate, Pandorogate fraud scandal in which she is alleged to hav ...

. Intimissimi was one brand she used as a "symbolic vocabulary". In October 2017, Intimissimi opened a 500-square-foot store on New York's

Fifth Avenue Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...

. For the 2017 campaign

Mario Testino Mario Eduardo Testino Silva Order of the British Empire, OBE Royal Photographic Society#Distinctions and qualifications, HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in ...

photographed Serbian ex-sportswoman

Ana Ivanovic Ana Schweinsteiger (name at birth, née Ivanovic; born 6 November 1987) is a Serbian former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tenn ...

, food writer

Ella Mills Eleanor Laura Davan Mills (''née'' Woodward; born 31 May 1991) is a British food writer and businesswoman, best known for the plant-based 'Deliciously Ella' food blog and brand. On her mother's side she is part of the Sainsbury family. Early ...

, model

Irina Shayk Irina Valeryevna Shaykhlislamova (; ; born 6 January 1986), also known as Irina Shayk (), is a Russian fashion model. She received international recognition when she appeared as the first Russian model on the cover of the 2011 ''Sports Illust ...

, and actress

. In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window. In 2023, the brand and

Jennifer Lopez Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...

released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show.

References

External links

* Italian companies established in 1996 Clothing brands of Italy Clothing retailers of Italy Companies based in Veneto Clothing companies established in 1996 Lingerie brands Underwear brands Fashion accessory brands Swimwear manufacturers {{Fashion-company-stub

History

See also

References

External links