Interracial Personals
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Interracial personals or interracial personal ads are
personal advertisement A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...
s intended to find romantic partners or
friends ''Friends'' is an American television sitcom created by David Crane (producer), David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting List of Friends episodes, ten seasons. With an ensemble cast ...
of other races.


Overview

Interracial personals are a fast-growing niche among internet dating sites. A recent survey found that most users of
social network service A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests ...
s thought these sites were mildly offensive, although some felt that they are representative of the diversity of the human race and found nothing objectionable about it. Surveys indicate that many people are interested in dating or marrying people of other races. An
online survey With the application of probability Sampling (statistics), sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. The methods involved in survey data collection are any o ...
conducted in October 2001 found that 49% of students said they had dated someone of a different race. Thirty-eight percent said they had not, but might. According to one news report, there were 117,000 black wife-white husband couples in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
in 2006, an increase from 95,000 such couples in 2000. In 1960, before the
U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that turn on question ...
overturned laws against mixed marriages, there were only 26,000 black wife-white husband couples. Online interracial dating services assist such people by making it easier for them to find other people interested in interracial relationships. The use of a site with interracial personals, as opposed to a general internet dating site, can save a person considerable time and effort. A recent study of
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AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These adver ...
ads that appeared on interracial dating sites indicated that many of the larger dating sites are trying to cater to this market as well, and some even claim to be interracial dating sites, but users often find themselves sifting through profiles on the major sites such as Match.com or Yahoo! Personals trying to find people who are looking to date outside their race. Some online dating services allow people to register for free, but making full use of the services available on the site often requires a monthly fee. Some users have complained that the rules concerning fees are not clear, or that employees of the services fraudulently "flirt" with users as their subscriptions are about to end, encouraging them to renew.Bob Sullivan,
Online daters sue matchmaking sites for fraud
,
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
, 2005-11-18.


References

{{Reflist Dating
Personals A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...