The
Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
has become one of the preferred methods of communication for
prostitution
Prostitution is a type of sex work that involves engaging in sexual activity in exchange for payment. The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, no ...
, as clients and prostitutes are less vulnerable to arrest or assault and for its convenience.
["Sex Industry Study: Internet Is Driving Prostitution Off Streets"](_blank)
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
. (12 March 2014)[More bang for your buck](_blank)
''The Economist
''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' 9 August 2014[Prostitution in Scotland moves from the streets to the internet](_blank)
'' Daily Record'' 15 March 2010
Origins of Internet advertising
During the latter half of the twentieth century, most off-street prostitution was advertised locally using
personal advertisement
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...
s in the printed press or postcards in the windows of commercial premises such as
newsagent's shop
A newsagent's shop or simply newsagent's or paper shop (British English), newsagency (Australian English) or newsstand ( American and Canadian English) is a business that sells newspapers, magazines, cigarettes, snacks and often items of loca ...
s. As direct references to prostitution were not acceptable, the advertisements were carefully worded with euphemistic terms such as ''large chest for sale''. In larger cities,
tart cards were placed in
telephone box
A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a tiny structure furnished with a payphone and designed for a telephone user's convenience; typically the user steps into the booth and closes the booth ...
es.
By the year 2000, the
Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
, and access to it had grown large enough for some in the
sex industry
The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related se ...
to see it as a marketing tool. As use of the Internet has subsequently grown, so has the use of it by the sex industry.
In 2007
Harriet Harman
Harriet Ruth Harman, Baroness Harman, (born 30 July 1950), is a British politician and solicitor who served as Deputy Leader of the Labour Party (UK), Deputy Leader of the Labour Party and Chair of the Labour Party (UK), Chair of the Labour Pa ...
, then
Minister for Women in the UK, put pressure on the
Newspaper Society, the trade body representing local newspapers, not to carry advertisements for sexual services. As a result, the society updated its guidelines for members in 2008, effectively banning such advertisements. As the majority of local newspapers were members, this ban increased the move towards Internet advertising.
Mobile devices such as
smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s have further increased the use of the Internet both generally and for prostitution websites.
In the Netherlands, the Internet had grown in importance by the mid 2010s as a platform for recruiting prostitutes' clients, with
escort workers advertising their mobile telephone numbers online.
Types of websites
Listing sites
There has been a rise in the number of
escort/prostitution listing websites, that advertise for both independent and agency escorts. Some are free, while others charge to add a listing. Others are free for a basic listing but charge for some additional features.
A notable example is the website
The Erotic Review.
Forums
Forums were amongst the first sites to be used by escorts. With the rise of other social media, their use has declined.
Personal websites
It has become simple and easy for independent escorts to create a personal website for the purposes of advertising their prostitution services.
Reviews
A number of sites have a section where clients can leave reviews for escorts.
Some outside the industry regard this as degrading to the escort;
[Arnold Schwarzenegger told by Harriet Harman to shut prostitute website](_blank)
''Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was foun ...
'' 30 September 2009 however, most involved in the industry do not share this view.
The practice of posting online reviews of escorts dates back to 1999 when
The Erotic Review, a
review site that allows customers to rate their experiences with sex workers, was created.
Punternet was originally the foremost review site despite adverse publicity from
Harriet Harman
Harriet Ruth Harman, Baroness Harman, (born 30 July 1950), is a British politician and solicitor who served as Deputy Leader of the Labour Party (UK), Deputy Leader of the Labour Party and Chair of the Labour Party (UK), Chair of the Labour Pa ...
and
Vera Baird (
see below). In recent years, Adultwork has had a larger number of reviews posted. UK Punting, founded in 2010, is a sex worker review website which only includes client comments and has no input from sex workers.
Books reviewing the providers of sexual services in the United Kingdom have been published by
George McCoy
George McCoy is a British writer best known for producing ''McCoy's British Massage Parlour Guide'', a series of guidebooks to establishments and women in Britain that provide sexual services. The books do not include businesses that provide t ...
since 1996 and by 2013 McCoy was running a website reviewing over 5,000 massage parlours and individuals.
Safety
A feature of some early websites, particularly forums, were sections where safety warnings could be posted about dangerous clients, referred to as "dodgy punters" (and to a lesser degree, bad escorts).
As these warnings were spread over about a dozen websites, the process of keeping up to date with the information in them could be time-consuming. In 2006, talks took place in the industry about setting up a centralised warning website that would be automatically updated from the existing websites by
RSS
RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many ...
feeds. It was agreed that a newly created website, Saafe, would carry the centralised warnings. The new website launched in January 2007. However, the centralised warnings did not work as well as envisaged and the project was discontinued in 2010.
In December 2011,
Lynne Featherstone
Lynne Choona Featherstone, Baroness Featherstone, (''née'' Ryness; born 20 December 1951) is a British politician, businesswoman and Liberal Democrats (UK), Liberal Democrat List of members of the House of Lords, member of the House of Lords.
...
, then Equalities Minister, announced the
Home Office
The Home Office (HO), also known (especially in official papers and when referred to in Parliament) as the Home Department, is the United Kingdom's interior ministry. It is responsible for public safety and policing, border security, immigr ...
would provide £108,000 to establish a national online network to collate and distribute information between schemes that allow sex workers to report violent incidents, known as "Ugly Mugs" schemes. This money was to fund a 12-month pilot scheme run by
UK Network of Sex Work Projects (UKNSWP).
On 6 July 2012, the National Ugly Mugs Pilot Scheme was launched. The scheme was a success and continued after the 12-month pilot period.
Social media
Since the rise of
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
, escorts and
escort agencies
An escort agency is a company that provides escorts for clients, usually for sexual services. The agency typically arranges a meeting between one of its escorts and the client at the customer's house or hotel room (outcall), or at the escort' ...
have used sites such as
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
and
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
to promote their services. Because of its more relaxed guidelines, Twitter is the most popular. With the rise of social media as a means of communication, the use of
forums by sex workers and their clients has fallen.
Online payments
The rise of
online payment
An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become increa ...
systems have enabled escorts and agencies to take payments for services. When
PayPal
PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...
first started in 2001, escorts were amongst their first customers.
[Online payments and prostitution: How the internet is transforming the oldest profession](_blank)
TNW Blog 26 July 2014 PayPal subsequently changed its policies and no longer allows escorts to use the system.
In 2013, escort agency Passion VIP of
Birmingham
Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
,
England
England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
became the first agency to accept the virtual currency
Bitcoin
Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
.
Controversies
Punternet
In 2009
Harriet Harman
Harriet Ruth Harman, Baroness Harman, (born 30 July 1950), is a British politician and solicitor who served as Deputy Leader of the Labour Party (UK), Deputy Leader of the Labour Party and Chair of the Labour Party (UK), Chair of the Labour Pa ...
asked the then governor of California
Arnold Schwarzenegger
Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...
to close down the
Punternet website. She said that it was increasing the demand for prostitution in the UK, an activity which she described as degrading to women and which she said was putting them at risk.
Punternet is hosted in California, despite being a review site for prostitution in the UK. Harman's actions did not result in the website being closed down; instead it received an increase in traffic due to the publicity generated. The website owners thanked Harman for the increase in business.
In January 2010 at a
Westminster Hall
Westminster Hall is a medieval great hall which is part of the Palace of Westminster in London, England. It was erected in 1097 for William II (William Rufus), at which point it was the largest hall in Europe. The building has had various functio ...
debate on
Violence against Women
Violence against women (VAW), also known as gender-based violence (GBV) or sexual and gender-based violence (SGBV), violent, violence primarily committed by Man, men or boys against woman, women or girls. Such violence is often considered hat ...
, then
Solicitor General
A solicitor general is a government official who serves as the chief representative of the government in courtroom proceedings. In systems based on the English common law that have an attorney general or equivalent position, the solicitor general ...
Vera Baird again called for the site to be taken down.
[Solicitor General takes fresh pop at PunterNet](_blank)
''The Register'' 26 January 2010
In 2018 Trishna Datta, an
outreach
Outreach is the activity of providing services to any population that might not otherwise have access to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in other words, it involves meetin ...
worker from
Ilford
Ilford is a large List of areas of London, town in East London, England, northeast of Charing Cross. Part of the London Borough of Redbridge, Ilford is within the Ceremonial counties of England, ceremonial county of Greater London. It had a po ...
, Essex, launched a petition to have the Punternet website taken down. She said that website lacked adequate safety measures to ensure details which could put sex workers in danger were not revealed. Additionally she expressed concern that some of the sex workers reviewed on the site might be underage or victims of trafficking or sexual assault. Punternet commented that they would report underage prostitutes to the authorities, and that they encourage customers to report underage prostitutes and victims of trafficking to
Crimestoppers UK
Crimestoppers UK, also known as the Crimestoppers Trust, is a charity independent of the police in the United Kingdom. Inspired by the American organization of the same name, it operates an anonymous online form and phone service tip line.
T ...
.
Bogus escort agencies scam
In 2010,
Suffolk
Suffolk ( ) is a ceremonial county in the East of England and East Anglia. It is bordered by Norfolk to the north, the North Sea to the east, Essex to the south, and Cambridgeshire to the west. Ipswich is the largest settlement and the county ...
Trading standards started Operation Troy, targeting bogus online escort agencies. These agencies promised large earnings in an effort to recruit escorts. A registration fee was charged to those wanting to join, but no work materialised.
In July 2013, six members of the gang running this scam were jailed. The leader, Toni Muldoon, was sentenced to seven and a half years. It was estimated the scam netted £5.7m from 14,000 victims.
Adultwork
AdultWork is a UK website which allows sex workers to specify the services they provide before being booked for a job. The site is funded by sex workers, who pay to have their profiles displayed.
[ In February 2014, an unnamed Northern Irish woman successfully sued the website for unauthorised use of intimate photographs of herself. She was awarded £28,000 damages.Woman wins £28k payout over snaps posted on sex site]
''Belfast Telegraph
The ''Belfast Telegraph'' is a daily newspaper published in Belfast, Northern Ireland, by Independent News & Media, which also publishes the Irish Independent, the Sunday Independent and various other newspapers and magazines in Ireland. Its e ...
'' 15 February 2014
See also
*
Bad date list
*
Prostitution in the United Kingdom
In Great Britain (England, Wales and Scotland), the act of engaging in prostitution or exchanging various sexual services for money is legal, but a number of related activities, including soliciting in a public place, kerb crawling, owning ...
References
External links
National Ugly Mugs SchemeIreland & UK Ugly Mugs Service
{{Prostitution
Prostitution in the United Kingdom
Sexuality and computing