International Automotive Design (IAD UK Ltd) was a British design company, based in

West Sussex West Sussex is a Ceremonial counties of England, ceremonial county in South East England. It is bordered by Surrey to the north, East Sussex to the east, the English Channel to the south, and Hampshire to the west. The largest settlement is Cr ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

. IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for rail cars which then led to Automotive Body and Chassis Engineering, but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small-scale production. IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own styling studios. It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The British company was in competition with

Italdesign Italdesign-Giugiaro S.p.A. () is a design and engineering company and brand based in Moncalieri, Italy, that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A. by Giorgetto Giugiaro and Aldo Mantovani. Best ...

Pininfarina Pininfarina S.p.A. (; ; short for Pininfarina Società per Azioni) is an Italian automotive design, car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 ...

Bertone Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in Automotive design, car styling, coachbuilder, coachbuilding and Contract manufacturer, manufacturing. It was also a Automotive industry in ...

. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public, keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects. The company was awarded the Queen's Award for Export and Industry many times and ultimately John was appointed an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industr
IAD Worthing Herald Article
IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the IAD Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Mini MPV, IAD Venus and finally the IAD Magia. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry. They specialized in car

prototyping A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to ...

and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 1990s with the Engineering, Design groups and facilities were sold to

Daewoo Daewoo ( ; ; ; ; literally "great universe" and a portmanteau of "''dae''" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerate) and aut ...

Motors 1993. The Mazda MX5 (Miata) was one of the many projects IAD was involved in, developing not only Exterior and Interior style for the vehicle in the UK/ US (California) but also building prototypes locally prior to volume production in 1989. Mazda came to IAD to replicate the "true" British sports car invoking the MG's success of handling, and even directed the Chassis team to copy the exhaust note of early MGBs.

Personnel

The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for expansion in the Automotive R&D consultancy business and grabbed it. He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.

Board Members

*Mike Hyatt - Director of Programs *Yvonne Shute - Board Secretary *Mike Goldsmith - Director of Sales *Peter Waters - Human Resources Director/ Director of IAD Consulting *Trevor Lacey - Engineering Director *Guy Hudson - IT Director *Godfrey Harker - Finance Director *J.Mason - Operations Director *J.Singer -

Divisional Directors

*Bill Livingstone - Spanish Operations *Neil Brooker - Director Asia/Pacific Operations *Bill Anthony - France Operations *Alan Jackson - Studio Director *Greg Greeson- German Operations *Carl Meyers - US East Coast Operations and others

Design Directors

*Eddie Pepall *Trevor Fiore *Alan Jackson

Designers

*Martin Longmore (Alien, Impact, Hunter) *Marcus Hotblack (Alien, Impact, Hunter) *Tony Pettman (Interstate, EuroTaxi) *Michael Ani (Venus, Magia) *Cindy Charwick *Robin Austin *Patrick Raymond *Andrew Barber *Chris Longmore *Brian Osborn (Magia) *Dave Cutcliffe *Taewan Kim *Bill Barranco (Royale) *Chris Garfield *Dave Ancona (Hunter) *Jose Diaz de la Vega (Royale) *Robin Lock *Stuart Macey (Mini MPV) .

Projects

Some of the companies IAD worked for include: *

Asia Motors Asia Motors Industries, doing business as, traded as Asia Motors (, ), was a South Korean car manufacturer established in 1965 and closed in 1999. From 1976 onwards, it was a subsidiary of Kia Motors. History In 1962, as one of the measures ...

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

Austin Rover The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd (formerly Leyland ...

BAE Systems BAE Systems plc is a British Multinational corporation, multinational Aerospace industry, aerospace, military technology, military and information security company, based in London. It is the largest manufacturer in Britain as of 2017. It is ...

Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of Luxury vehicle, luxury cars and Sport utility vehicle, SUVs. Headquartered in Crewe, England, the company was founded by W. O. Bentley (1888–1971) in 1919 in Crickle ...

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...

British Airways British Airways plc (BA) is the flag carrier of the United Kingdom. It is headquartered in London, England, near its main Airline hub, hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and pass ...

* Bova *

DAF Daf (), also known as dâyere and riq, is an Iranian frame drum musical instrument, also used in popular and classical music in Persian-influenced South and Central Asia, such as in Afghanistan, Azerbaijan, Tajikistan, Iran, Uzbekistan, many ...

Daihatsu is a Japanese automobile manufacturer headquartered in Ikeda, Osaka Prefecture, Japan. One of the oldest surviving Japanese internal combustion engine manufacturers, the company was known for building three-wheeled vehicles and off-road vehicle ...

Daewoo Motors Daewoo Motors ( ) was a South Korean Automotive industry, automotive company established in 1937 as "National Motors". The company changed its name several times until 1982 when it became "Daewoo Motors" following its acquisition by the Daewoo, ...

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of mu ...

Lancia Lancia Automobiles S.p.A. () is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is the European subsidiary of Stellantis. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganise ...

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

* GM *

Hino Hino may refer to: Places Estonia * Hino, Põlva County * Hino, Võru County ** Lake Hino Japan * Hino, Shiga * Hino, Tokyo * Hino, Tottori ** Hino District, Tottori ** Hino River Transportation * Hino Motors, a Japanese truck manufacturer own ...

* JCB *

Kia Kia Corporation (, formerly known as Kyungsung Precision Industry (京城精密工業) and Kia Motors Corporation) is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second larges ...

Land Rover Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...

*Logicar * Lotus *

Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...

McLaren McLaren Racing Limited ( ) is a British auto racing, motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. The team is a subsidiary of the McLaren Group, which owns a majority of the team. McLaren is best known a ...

Pegaso Pegaso (, "Pegasus") was a Spanish manufacturer of trucks, buses, tractors, armored vehicles, and, for a while, to train apprentices, and have a good brand image, some sports cars. The parent company, Enasa, was created in 1946 and based in t ...

Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...

Saab Saab or SAAB may refer to: Brands and enterprises * Saab AB, a Swedish aircraft, aerospace and defence company, still known as SAAB, and together with subsidiaries as Saab Group ** Datasaab, a former computer company, started as spin off from Saab ...

Subaru is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest aut ...

Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...

Tyrrell Racing The Tyrrell Racing Organisation was an auto racing team and Formula One constructor founded by Ken Tyrrell (1924–2001) which started racing in 1958 and started building its own cars in 1970. The team experienced its greatest success in the e ...

Volvo The Volvo Group (; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of truck ...

Yamaha Yamaha may refer to: People * Torakusu Yamaha, a Japanese businessman and founder of the Yamaha Corporation Companies * Yamaha Corporation, a Japanese musical instrument and audio equipment manufacturer ** Yamaha Music Foundation, an organi ...

Yugo Yugo (), also known as the Zastava Yugo, Zastava Koral (, sr-Cyrl, Застава Корал) and Yugo Koral, was a subcompact car, subcompact hatchback manufactured by Zastava Automobiles from 1980 until 2008, originally a Socialist Federal R ...

References

{{Reflist

External links

An article about the companyMain website
Automobile designers Automotive companies of England Companies based in West Sussex Design companies of the United Kingdom 1976 establishments in England Defunct companies of England