Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American

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company that owned the

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social network. The company is headquartered in

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and is a subsidiary of Fox Interactive Media, Inc.

History

The company was founded in February 1999 as Entertainment Universe, Inc by

Brad Greenspan Brad Greenspan is an internet entrepreneur best known for overseeing ''eUniverse''’s launch of Myspace.com in August 2003. Greenspan founded ''eUniverse, Inc''. an internet company which in 1999 acquired ''CDUniverse.com'' with approximately 3 ...

. In June of 2003, after consulting with executive management for many months, Jeffrey Edell was brought on board as Chairman of eUniverse, which, in 2004, changed its name to Intermix Media, Inc. In February 2004, Richard Rosenblatt became CEO of Intermix. In March 2005, the company launched Grab.com, a self-publishing and social networking site that allowed users to play games online and purchase games online, write movie reviews, and view other entertainment content. In April 2005,

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attorney-general Eliot Spitzer filed a lawsuit alleging the company was the source of secretly installed

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that illegally sent pop-up advertisements and other intrusions to millions of computer users. Intermix agreed to settle the suit for US$7.9 million, but did not admit culpability. Also in 2005, Intermix was acquired by

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for approximately $580 million in cash. This decision was part of News Corporation's wider strategy to expand its internet presence. Rosenblatt negotiated the sale of Intermix and

for US$580 million to

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's News Corp. on July 20, 2005, and served as a consultant to Fox for six months before co-founding Demand Media with Shawn Colo in May 2006.

References

{{reflist

External links

Interview with Richard Rosenblatt, former CEO of Intermix Media
on

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Defunct companies based in Greater Los Angeles Mass media companies of the United States Companies formerly listed on NYSE American Digital marketing companies of the United States Video production companies Internet properties established in 1998