Interference, Inc. was a guerrilla marketing company based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Founded in 2001 by Sam Travis Ewen, Interference gained notoriety through their unconventional tactics. Clients included

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...

Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking ...

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

and others. They were one of the first companies to utilize unconventional media such as underwater billboards, pop-up retail stores and event/stunt based media. The company was responsible for the

2007 Boston Mooninite panic On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series ''Aqua Teen H ...

that occurred in Boston in January 2007. CEO Sam Travis Ewe
addressed
the event in the June issue of Inc. Magazine. The company, along with The Supertouch Group (also run by Ewen), announced it would merge into advertising collective

GUILD A guild ( ) is an association of artisans and merchants who oversee the practice of their craft/trade in a particular area. The earliest types of guild formed as organizations of tradesmen belonging to a professional association. They sometimes ...

in May 2014.

Aqua Teen Hunger Force controversy in Boston

On January 31, 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts were mistaken for possible explosive devices. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. The suspicious objects were revealed to be ads depicting the

Mooninites This is a list of characters featured in the Adult Swim animated television series ''Aqua Teen Hunger Force''. Main characters Master Shake Voiced by Dana Snyder, Master Shake (or simply Shake) is a narcissistic, lazy, shallow, selfish, and idi ...

, Ignignokt and Err, characters from

Adult Swim Adult Swim (AS; stylized as

dult swim Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representati ...

and often abbreviated as s is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programme ...

's animated television series '' Aqua Teen Hunger Force.''

External links

Official websiteBrandweek Interview with Interference CEO Sam EwenAtNewYork interview with Sam Ewen

References

{{Reflist Advertising agencies of the United States Companies based in New York City 2001 establishments in New York City Companies established in 2001 2014 disestablishments in New York (state) Companies disestablished in 2014