
Interaction Design Institute Ivrea (also known as Interaction Ivrea or IDII) was a two-year graduate program in the field of
Interaction Design operating in the town of
Ivrea
Ivrea (; pms, Ivrèja ; ; lat, Eporedia) is a town and ''comune'' of the Metropolitan City of Turin in the Piedmont region of northwestern Italy. Situated on the road leading to the Aosta Valley (part of the medieval Via Francigena), it stradd ...
, in Northern
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
. It was based in the former
Olivetti
Olivetti S.p.A. is an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines. Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been pa ...
Study and Research Centre, sometimes referred to as ''Casa Blu'', designed by Eduardo Vittorio in 1955.
History
The Interaction Design Institute Ivrea Association was founded on 16 June 2000 by
Telecom Italia
Gruppo TIM, legally TIM S.p.A. (formerly Telecom Italia S.p.A.), also known as the TIM Group in English, is an Italian telecommunications company with headquarters in Rome, Milan, and Naples, (with the Telecom Italia Tower) which provides fix ...
and
Olivetti
Olivetti S.p.A. is an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines. Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been pa ...
, with its headquarters in Ivrea, with the first class of students arriving in 2001. The founding director of the school was
Gillian Crampton Smith until 2005. The school's mission was described in Blueprint as:
:''"While following in the spirit of the CRD course, Ivrea will explore business in addition to design and technology. Crampton Smith believes that today there is an 'art' in imagining new business models, and is also aware that, partly because of their broad education, design graduates often move into strategic roles in companies and need to be equipped to learn for themselves."''
Among the academic advisors of Interaction Ivrea were leading practitioners and theorists like
John Maeda
John Maeda (born 1966) is a Vice President of Design and Artificial Intelligence at Microsoft. He is an American technologist and designer whose work explores where business, design, and technology merge to make space for the "humanist technol ...
,
Ranjit Makkuni
Ranjit Makkuni is an international multimedia artist and designer, the honorary director of the design think tank, the ''Sacred World Research Laboratory,'' as well as a musician, sitar player, and songwriter.
His multimedia museum works are inte ...
,
Joy Mountford,
John Thackara,
Bill Verplank, Nathan Shedroff,
Bill Moggridge (co-founder of
IDEO
IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environ ...
) and
David Liddle David Liddle is co-founder of Interval Research Corporation, consulting professor of computer science at Stanford University. While at Xerox PARC he was credited with heading development of the Xerox Star computer system. In 1982 he co-founded Meta ...
(co-founder of
Interval Research).
While the institute also did a measure of outside consulting work and hosted visiting researchers, its main activity was the Interaction Design Master course, a 2-year unaccredited course which graduate
56 students
Closure
The school operated between 2001 and 2006 after its initial 5-year endowment from
Telecom Italia
Gruppo TIM, legally TIM S.p.A. (formerly Telecom Italia S.p.A.), also known as the TIM Group in English, is an Italian telecommunications company with headquarters in Rome, Milan, and Naples, (with the Telecom Italia Tower) which provides fix ...
ended and wasn't renewed. Gillian Crampton-Smith resigned as Director a result of the announcement, and Neil Churcher and Heather Martin became co-directors during the final academic year when the institute was moved to Milan to be in the same building as
Domus Academy, another Telecom Italia investment. The curriculum was subsequently merged with Domus's Interaction Design course and IDII's operation ceased in 2007. Its exhibition design unit (E1) was spun off to form an independent company, Interaction Design Lab, currently operating in Milan. The original program Flash website wa
archived
Notable works
The institute was the birthplace of products like the electronics prototyping boards
Wiring and
Arduino
Arduino () is an open-source hardware and software company, project, and user community that designs and manufactures single-board microcontrollers and microcontroller kits for building digital devices. Its hardware products are licensed und ...
, the graphics
software prototyping
Software prototyping is the activity of creating prototypes of software applications, i.e., incomplete versions of the software program being developed. It is an activity that can occur in software development and is comparable to prototyping ...
environment
Processing (started at the
MIT Media Lab
The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...
), the CICCIO
inflatable
An inflatable is an object that can be inflated with a gas, usually with air, but hydrogen, helium and nitrogen are also used. One of several advantages of an inflatable is that it can be stored in a small space when not inflated, since infla ...
environment, and the connected product Good Night Lamp, which is included in the permanent collection of the London Design Museum. Interaction Ivrea student work was exhibited at the Victoria and Albert's museum in London and at Salone del Mobile in Milan. Publications include the Interaction Design Primer design manual. It was also part of the Convivio
Network of Excellence
The Framework Programmes for Research and Technological Development, also called Framework Programmes or abbreviated FP1 to FP9, are funding programmes created by the European Union/European Commission to support and foster research in the Europea ...
European research project.
Legacy
Despite its brief lifespan and limited overall number of students and researchers, the institute had an outsize impact on the field of interaction design.
Alumni and ex-faculty have worked in places like
Uber
Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pack ...
,
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
,
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
,
IDEO
IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environ ...
, and
frog design, or continued to teach in institutions like
NABA,
Domus Academy,
Università Iuav di Venezia,
VCU, the
Delft University of Technology
Delft University of Technology ( nl, Technische Universiteit Delft), also known as TU Delft, is the oldest and largest Dutch public technical university, located in Delft, Netherlands. As of 2022 it is ranked by QS World University Rankings among ...
, the Centro Metropolitano de Diseño of the City of Buenos Aire
and th
University of Applied Sciences Potsdam Some started their own company like
CuteCircuit
CuteCircuit ( ) is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella. CuteCircuit designs wearable technology and interactive fashion.
All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. ...
.
Alumni and former staff members set up the
Copenhagen Institute of Interaction Design in 2006, with elements of the pedagogic approach based on that from IDII.
[{{Cite web, title=The Interaction-Ivrea offspring, url=https://www.core77.com/posts/11512/The-Interaction-Ivrea-offspring, access-date=2021-09-13, website=Core77, language=en]
References
Design schools
Higher education in Italy
Ivrea
Arduino