Viiv was a platform initiative from
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
similar to Intel's
Centrino
Centrino was a brand name of Intel Corporation which represented its Wi-Fi and WiMAX wireless computer networking adapters. The brand name was first used by the company as a platform-marketing initiative. The change of the meaning of the brand n ...
and
vPro
The VPRO (stylized vpro; originally an acronym for ''Vrijzinnig Protestantse Radio Omroep'', lit. 'Liberal Protestant Radio Broadcaster', nowadays known as ''Omroepvereniging VPRO'') is a Netherlands, Dutch Public broadcasting, public broadca ...
. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.
Marketing
Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful
Centrino
Centrino was a brand name of Intel Corporation which represented its Wi-Fi and WiMAX wireless computer networking adapters. The brand name was first used by the company as a platform-marketing initiative. The change of the meaning of the brand n ...
platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.
X-Bit labs report
, retrieved July 30, 2007
There will be no additional releases beyond 1.7.1 of the media server product.
Media discussion
News and reviews
* ttp://slashdot.org/articles/06/03/28/0929236.shtml Slashdot: Viiv 1.5 May End Traditional Media PCs
Engadget: Intel VIIV says no thank you to DRM
* ttp://www.digitimes.com/mobos/a20050825PR204.html Digitimes: Intel looking to develop Linux version of Viiv to reduce costs
Criticism
Bit Tech: Why Intel's DRM strategy is flawed
Inquirer: Intel Viiv is stupid and broken
Inquirer: Intel's Viiv is an embarrassment
Intel corporate links
Intel's official Viiv (Core2 Processor with Viiv Technology) website
See also
* Intel Core 2
Intel Core 2 is a processor family encompassing a range of Intel's mainstream 64-bit x86-64 single-, dual-, and quad-core microprocessors based on the Core microarchitecture. The single- and dual-core models are single- die, whereas the quad-co ...
* Intel vPro
Intel vPro technology is an umbrella marketing term used by Intel for a large collection of computer hardware technologies, including VT-x, VT-d, Trusted Execution Technology (TXT), and Intel Active Management Technology (AMT). When the vPro ...
* Centrino
Centrino was a brand name of Intel Corporation which represented its Wi-Fi and WiMAX wireless computer networking adapters. The brand name was first used by the company as a platform-marketing initiative. The change of the meaning of the brand n ...
* Vixs
References
{{Intel technology
Viiv
ViiV Healthcare ( ) is a British multinational pharmaceutical company specializing in the research and development of medicines to treat and prevent HIV/AIDS. Its global headquarters is located in London. The company was created as a joint ...
Consumer electronics
Intel Viiv
Computer-related introductions in 2007