Instant breakfast typically refers to
breakfast
Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night. Various "typical" or "traditional" breakfast menus exist, with food choices varying by regi ...
food products that are manufactured in a
powdered form, which are generally prepared with the addition of
milk
Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...
and then consumed as a
drink
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...
.
[Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta]
pp. 5-6.[ Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.][Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos]
p. 45.
Etymology
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[ such as bacon and eggs,][ oatmeal and pancakes.
]
Brands
Carnation
''Dianthus caryophyllus'' ( ), commonly known as carnation or clove pink, is a species of ''Dianthus'' native to the Mediterranean Basin, Mediterranean region. Its exact natural range is uncertain due to extensive cultivation over the last 2,00 ...
-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022) was introduced in 1964. It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[ It is typically prepared with milk,][ and is available in different flavors, such as chocolate, vanilla and strawberry.Breakfast: A History - Heather Arndt Anderson]
p. 23. Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
See also
* Ensure
* Instant coffee
Instant coffee is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water or milk to coffee solids in powdered or crystallized form and stirring. The product was first invented in Inver ...
* Instant noodles
* Instant soup
* List of breakfast foods
* List of breakfast topics
* List of dried foods
This is a list of dried foods. Food drying is a method of food preservation that works by removing water from the food, which inhibits the growth of bacteria and has been practiced worldwide since ancient times to preserve food. Where or when d ...
* Powdered milk
* Protein shake
* Quaker Instant Oatmeal
* Ready Brek
* Tang
References
Further reading
* Sheth, Jagdish (2011)
''Models of Buyer Behavior''
Marketing Classics Press. Chapter 13. p. 255.
* Lutz, Carroll; Przytulsk, Karen (2010)
''Nutrition and Diet Therapy''
p. 257.
*
Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal
Abnehmen Tipps
(in German)
{{Instant foods
Breakfast
Dried foods
Powdered drink mixes
Drinks