Insider Pages is an online "local search" service operated by

IAC IAC may refer to: Medicine * IAC (chemotherapy), a chemotherapy regimen * Internal auditory canal Organizations * IAC (company), an American media company * India Against Corruption * Indigenous Advisory Council, an Australian government agency * ...

. Insider Pages was founded by Stuart MacFarlane and Sean Olson in 2004. Before its acquisition by IAC the company was based in

Redwood Shores, California Redwood Shores is a waterfront community in Redwood City, California, along the western shore of San Francisco Bay on the San Francisco Peninsula in San Mateo County. Redwood Shores is the home of several major technology companies, including Ora ...

, and had over 600,000 reviews of local merchants around the country."Local Search Engine Insider Pages Announces Relocation to Redwood Shores, CA and Investment by Sequoia Capital, Softbank Capital and Idealab."
, Insiderpages.com press advisory, March 27, 2006 On March 27, 2006, the company announced an $8.5 million investment by

Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...

Softbank Capital SoftBank Capital is a venture capital group in the United States, focusing on technology and telecom early stage businesses. It was founded by SoftBank. Since 2015 it does not actively make investments, but it continues to oversee its prior portfo ...

, and

Idealab Idealab (formerly known as idealab!) is a startup studio based in Pasadena, California, U.S.A. History Idealab was founded by Bill T. Gross (not to be confused with the founder of PIMCO, Bill H. Gross) in March 1996. Prior to Idealab, Gross fou ...

. The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas. After laying off two-thirds of its staff in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of

Citysearch Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local cit ...

, in March 2007. As part of IAC, Insider Pages has grown significantly and now has more than 1.5 million user generated reviews and receives over 5 million unique visitors each month. In November 2007, Insider Pages launched the Insider Pages Fundraiser program to allow groups to write reviews to receive funding.

References

{{IAC American review websites Companies based in San Francisco IAC (company)

Further reading

References