Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing ''

Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...

'' and other media websites. It is a subsidiary of the German publisher

Axel Springer SE Axel Springer SE () is a European multinational corporation, multinational mass media, mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketi ...

, the largest in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

History

''Business Insider'' was founded in 2007 by Henry Blodget and Kevin P. Ryan. In 2013,

Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ; born January 12, 1964) is an American businessman best known as the founder, executive chairman, and former president and CEO of Amazon, the world's largest e-commerce and clou ...

led an effort to raise million for Business Insider Inc. through his investment company Bezos Expeditions. On September 29, 2015,

announced that it had acquired 88% of the stake in Business Insider Inc. for a reported million ( million). After the purchase,

held a stake of approximately 97%, and

held the remaining shares through Bezos Expeditions. Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher.

Nicholas Carlson Nicholas Carlson was the global editor-in-chief of Business Insider. Before that, he was Business Insider's chief correspondent. Carlson attended Davidson College, graduating in 2005. He began his career at Merrill Lynch before joining InternetN ...

is Global Editor-in-Chief of Insider. In January 2018, the firm moved its global headquarters in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

from the

Flatiron District The Flatiron District is a neighborhood in the borough (New York City), borough of Manhattan of New York City, named after the Flatiron Building at 23rd Street (Manhattan), 23rd Street, Broadway (Manhattan), Broadway and Fifth Avenue. Generally ...

to the

Financial District A financial district is usually a central area in a city where financial services firms such as banks, insurance companies, and other related finance corporations have their headquarters offices. In major cities, financial districts often host ...

. In March 2018, it launched its first advertising campaign, with the tagline "Get in." The firm started using the Digital Content Ratings of

Nielsen Holdings Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiarie ...

to measure its digital video audience in July 2018.

Websites

''Business Insider'' and ''Tech Insider''

''Business Insider'' is the original publication of Insider Inc., focusing on business and financial news. The website ''Tech Insider'' originally started as a standalone technology-focused news website in 2015, but it was eventually incorporated into a section of Business Insider.

''Insider''

In 2015, ''Business Insider'' started establishing a social media presence on Twitter and Facebook for ''Insider'', its general news site comparable to

BuzzFeed BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...

. The website ''Insider.com'' launched in May 2016 and focuses on news and lifestyle articles and video.

''Markets Insider''

In October 2016, ''Business Insider'' started ''Markets Insider'', a globally-focused markets data and news service. Data is provided by Germany-based finance portal ''Finanzen.net'', another Axel Springer holding.

''Insider Reviews''

In 2015, the company launched ''Insider Picks'', the precursor to what is now ''Insider Reviews'', to help shoppers navigate the complex retail industry and make the best purchasing decisions.

References

External links

*{{official website, https://www.insider.com 2007 establishments in New York City American companies established in 2007 Companies based in Manhattan Mass media companies established in 2007 Mass media companies based in New York City American subsidiaries of foreign companies Axel Springer SE 2015 mergers and acquisitions