''IF Magazine'', also known as ''Inside Film'', ''IF: Australia's Filmmaker Magazine'', and ''IF: The Magazine for Independent Filmmakers'', is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.

History

The magazine was founded in 1997 by Stephen Jenner and David Barda, in Sydney. In April 2012 the 150th issue was published. In June 2021, the 200th issue was published. Its former and long names include ''Inside Film'', ''IF: Australia's Filmmaker Magazine'', ''IF: The Magazine for Independent Filmmakers'', and ''IF Magazine: For Screen Content Professionals''.

Description

''IF Magazine'' is a bi-monthly print magazine as well as a website, if.com.au, serving as a trade publication for screen-content professionals in Australia and New Zealand. The magazine's content includes original research in specially-commissioned articles that are unique. It covers Australian film and television, distribution, exhibition,

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

, marketing, finance, as well as detailed reporting on the

Australian film industry The cinema of Australia began with the 1906 production of ''The Story of the Kelly Gang'', arguably the world's first feature film. Since then, Australian crews have produced many films, a number of which have received international recogni ...

. The magazine is available online by subscription on

Informit Pearson Education, known since 2011 as simply Pearson, is the educational publishing and services subsidiary of the international corporation Pearson plc. The subsidiary was formed in 1998, when Pearson plc acquired Simon & Schuster's educatio ...

from Issue 41 (February 2002).

Governance and people

''Inside Film'' is owned by The Intermedia Group. Jackie Keast is editor, while Don Groves has been senior journalist since 2013. Groves formerly worked with ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

'' in Sydney and London, and has contributed regularly to ''

Deadline Hollywood ''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. It is updated several times a day, with en ...

'' and SBS Film.

Recognition

In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with ''

Popcorn Taxi Popcorn Taxi was an Australian independent non-competitive film festival that presented regular film screenings followed by a live Q&A with related 'talent' immediately afterward. The unique nature of each screening was that the events provide pa ...

'' film festival.

IF Awards

''IF Magazine'' ran the

IF Awards The IF Awards, formerly known as the Inside Film Awards, Lexus Inside Film Awards, Kodak IF Awards, and Jameson IF Awards, was an annual awards ceremony and broadcast platform for the Australian film industry. Its name derives from its origins at ...

from 1999 until 2011, with various sponsors acquiring naming rights over the years. The awards were determined by a national audience poll, which differentiated it from the Australian

AACTA Awards The Australian Academy of Cinema and Television Arts Awards, known as the AACTA Awards, are presented annually by the Australian Academy of Cinema and Television Arts (AACTA). The awards recognise excellence in the cinema of Australia, film and ...

, which are judged by industry professionals. In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the

, which had moved to Sydney in 2011.

References

External links

* {{Byron Kennedy Award 1997 establishments in Australia Business magazines published in Australia Bi-monthly magazines published in Australia Magazines established in 1997 Magazines published in Sydney Professional and trade magazines Film magazines published in Australia Magazines about the media