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Inside Broadway is a
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
performing arts education Education in the performing arts is a key part of many primary and secondary education curricula and is also available as a specialisation at the tertiary level. The performing arts, which include, but are not limited to dance, music and theatre, a ...
organization and children's theatre company based in
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
, New York.


History

Inside Broadway, originally known as Midtown Management Group, was founded in 1982 by Michael Presser. It began when Presser was asked by Bernard Jacobs, then-president of
The Shubert Organization The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers — Lee, Sam, and Jacob J. Shubert — in the late 19th century. T ...
, to create a student ticket program for the
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
production of ''Cats''. This program distributed 50 tickets each Wednesday matinee to New York City public school students. A year later, the program expanded to include ''
Dreamgirls ''Dreamgirls'' is a Broadway musical, with music by Henry Krieger and lyrics and book by Tom Eyen. It is based on the show business aspirations and successes of R&B acts such as The Shirelles, James Brown, Jackie Wilson, and others, and p ...
''. The program became very successful, eventually including shows such as ''Les Misérables'', ''Phantom of the Opera'', and ''
Miss Saigon ''Miss Saigon'' is a sung-through musical theatre, stage musical by Claude-Michel Schönberg and Alain Boublil, with lyrics by Boublil and Richard Maltby Jr. It is based on Giacomo Puccini's 1904 opera ''Madama Butterfly'', and similarly tells th ...
''. The ticket program ran for the entire length of the original run of ''Cats'', ending when the production closed in 2000. Aside from the ticket program, Inside Broadway created several other projects during its first few years, including:
Broadway Backstage
an educational video created with the cast and creative team of ''Cats'' to showcase the backstage workings of a Broadway production. In 1988, Presser brought this video to the
Soviet Union The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
and showed it to several groups of students. * The Shakespeare Connection, a collaboration with the
Royal Shakespeare Company The Royal Shakespeare Company (RSC) is a major British theatre company, based in Stratford-upon-Avon, Warwickshire, England. The company employs over 1,000 staff and opens around 20 productions a year. The RSC plays regularly in London, Stratf ...
in which
teaching artist Teaching artists, also known as artist educators or community artists, are professional artists who supplement their incomes by teaching and integrating their art form, perspectives, and skills into a wide range of settings. Teaching artists work ...
s from the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
came over to lead Shakespearean workshops for New York students. * Th
''Cats'' Funbook
an educational guide to the show written for students attending as part of the ticket program. Copies of this guide were later distributed by several ''Cats'' touring companies. * A production of the children's opera '' Brundibar'', which was performed by a group of students at a school in
Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...
, with an additional performance at
Hofstra University Hofstra University is a Private university, private research university in Hempstead, New York, United States. It originated in 1935 as an extension of New York University and became an independent college in 1939. Comprising ten schools, includ ...
. After the end of the ticket program, Inside Broadway changed its focus to providing in-school and after-school programs.


Programs


Creating the Magic

Inside Broadway's Creating the Magic programs are collaborations with Broadway productions to create presentations for New York City public school students about the inner workings of a Broadway show. Taking place inside the Broadway theatre where the show is playing, these presentations consist of performances from the actors and demonstrations from the stage crew with the set, props, lighting, and sound design. The goal of these programs is to educate students about the various different careers present in the theatre industry, as well as to highlight the contributions that behind-the-scenes workers make to a Broadway show. Each presentation is put on twice that day, and up to 2,200 students per day attend the program. Broadway productions who have participated in a Creating the Magic program include: * ''
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
'' * ''
Beetlejuice ''Beetlejuice'' is a 1988 American Gothic film, gothic dark fantasy comedy horror film directed by Tim Burton from a screenplay by Michael McDowell (author), Michael McDowell and Warren Skaaren based on a story by McDowell and Larry Wilson (sc ...
'' * ''
King Kong King Kong, also referred to simply as Kong, is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. The character has since become an international pop culture icon,Erb, Cynthia, 1998, ''Tracking Kin ...
'' * ''
Dear Evan Hansen ''Dear Evan Hansen'' is a stage musical with music and lyrics by Pasek and Paul, Benj Pasek and Justin Paul, and a book by Steven Levenson. The musical follows Evan Hansen, a high school senior with social anxiety, "who invents an important rol ...
'' * '' Be More Chill'' * ''
The Band's Visit ''The Band's Visit'' () is a 2007 comedy-drama film written and directed by Eran Kolirin, and starring Saleh Bakri, Ronit Elkabetz, Sasson Gabai and Uri Gavriel. It is an international co-production between Israel, France and the United Sta ...
'' * ''
The Phantom of the Opera The Phantom of the Opera may refer to: Novel * The Phantom of the Opera (novel), ''The Phantom of the Opera'' (novel), 1910 novel by Gaston Leroux Characters * Erik (The Phantom of the Opera), Erik (''The Phantom of the Opera''), the title char ...
'' * '' Finding Neverland'' * ''Cats'' * ''
Mamma Mia! Mamma mia (; an Italian interjection, literally "mommy mine"), Mammamia, Mamamia or Mumma Mia may refer to: Music Works associated with ABBA * "Mamma Mia" (ABBA song), a 1975 ABBA song * ''Mamma Mia!'' (musical), a stage play based on ABBA s ...
'' * '' ''Wicked'''' * ''Les Misérables''


Touring productions

Twice a school year, Inside Broadway tours an abridged adaptation of a Broadway musical to schools in all five boroughs of New York City. These productions are fully staged and use Equity actors. Each show is adapted to a 45-minute version, meant to fit into a typical class period length. The goal of these tours is to bring live theatre to students in areas where the performing arts are often inaccessible. Productions have included: * ''All Kinds of People'', an original show written by Inside Broadway using the music of
Oscar Hammerstein II Oscar Greeley Clendenning Hammerstein II (; July 12, 1895 – August 23, 1960) was an American lyricist, librettist, theatrical producer, and director in musical theater for nearly 40 years. He won eight Tony Awards and two Academy Award ...
(1996, 1997, 1999, 2020) * ''Land that I Love'', an original piece developed by Inside Broadway and the family of
Irving Berlin Irving Berlin (born Israel Isidore Beilin; May 11, 1888 – September 22, 1989) was a Russian-born American composer and songwriter. His music forms a large part of the Great American Songbook. Berlin received numerous honors including an Acade ...
, using Berlin's music (1996, 1999, 2002, 2017) * '' Free to Be... You and Me'' by
Marlo Thomas Margaret Julia "Marlo" Thomas (born November 21, 1937) is an American actress, producer, author, and social activist. She is best known for starring on the sitcom ''That Girl'' (1966–1971) and her Children's television series, children's franc ...
(1999, 2000) * ''
Sophisticated Ladies ''Sophisticated Ladies'' is a musical revue based on the music of Duke Ellington. The revue ran on Broadway in 1981–83, earning two awards and eight nominations at the 35th Tony Awards. Production ''Sophisticated Ladies'' opened on Broadway ...
'' by
Duke Ellington Edward Kennedy "Duke" Ellington (April 29, 1899 – May 24, 1974) was an American Jazz piano, jazz pianist, composer, and leader of his eponymous Big band, jazz orchestra from 1924 through the rest of his life. Born and raised in Washington, D ...
and
Donald McKayle Donald McKayle (July 6, 1930 – April 6, 2018) was an American modern dancer, choreographer, teacher, director and writer best known for creating socially conscious concert works during the 1950s and '60s that focus on expressing the human con ...
(2000, 2010, 2016, 2023) * '' Smokey Joe's Cafe'' by
Jerry Leiber and Mike Stoller Leiber and Stoller were an American songwriting and record production duo, consisting of lyricist Jerome Leiber (; April 25, 1933 – August 22, 2011) and composer Michael Stoller (born March 13, 1933). As well as many R&B and pop hits, they wr ...
(2002, 2003, 2009) * ''
You're a Good Man, Charlie Brown ''You're a Good Man, Charlie Brown'' is a 1967 musical with music and lyrics by Clark Gesner and (in a 1999 revision) Andrew Lippa. It is based on the characters created by cartoonist Charles M. Schulz in his comic strip ''Peanuts''. The musical ...
'' by
Clark Gesner Clark Gesner (March 27, 1938 – July 23, 2002)Clark Gesner
at the
Andrew Lippa Andrew Lippa (born December 22, 1964) is an American composer, lyricist, libretto, book writer, performer, and theatrical producer, producer. He is a resident artist at the Ars Nova Theater in New York City. Early life Lippa was born in Leeds, E ...
(2003, 2004, 2008, 2018) * ''
Kiss Me, Kate ''Kiss Me, Kate'' is a musical with music and lyrics by Cole Porter and a book by Bella and Samuel Spewack. The story involves the production of a musical version of William Shakespeare's ''The Taming of the Shrew'' and the conflict on and off- ...
'' by
Bella and Samuel Spewack Bella (25 March 1899 – 27 April 1990) and Samuel Spewack (16 September 1899 – 14 October 1971) were a writing team. Samuel, who also directed many of their plays, was born in Bachmut, Ukraine. He attended Stuyvesant High School in New Yor ...
and
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became Standard (music), standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway the ...
(2004) * ''
Pirates of Penzance ''The Pirates of Penzance; or, The Slave of Duty'' is a comic opera in two acts, with music by Arthur Sullivan and libretto by W. S. Gilbert, W. S. Gilbert. Its official premiere was at the Fifth Avenue Theatre in New York City on 3 ...
'' by
Gilbert and Sullivan Gilbert and Sullivan refers to the Victorian-era theatrical partnership of the dramatist W. S. Gilbert (1836–1911) and the composer Arthur Sullivan (1842–1900) and to the works they jointly created. The two men collaborated on fourteen com ...
(2004) * ''
Cinderella "Cinderella", or "The Little Glass Slipper", is a Folklore, folk tale with thousands of variants that are told throughout the world.Dundes, Alan. Cinderella, a Casebook. Madison, Wis: University of Wisconsin Press, 1988. The protagonist is a you ...
'' by
Rodgers and Hammerstein Rodgers and Hammerstein was a theater-writing team of composer Richard Rodgers (1902–1979) and lyricist-dramatist Oscar Hammerstein II (1895–1960), who together created a series of innovative and influential American musicals. Their musical ...
(2005, 2006) * '' On the Town'' by
Betty Comden Betty Comden (May 3, 1917 – November 23, 2006) was an American lyricist, playwright, and screenwriter who contributed to numerous Hollywood musicals and Broadway shows of the mid-20th century. Her writing partnership with Adolph Green spann ...
,
Adolph Green Adolph Green (December 2, 1914 – October 23, 2002) was an American lyricist and playwright who, with long-time collaborator Betty Comden, penned the screenplays and songs for musicals on Broadway (theatre), Broadway and in Cinema of the Unite ...
, and
Leonard Bernstein Leonard Bernstein ( ; born Louis Bernstein; August 25, 1918 – October 14, 1990) was an American conductor, composer, pianist, music educator, author, and humanitarian. Considered to be one of the most important conductors of his time, he was th ...
(2005) * ''The Gershwins' Real Magic'', developed by Inside Broadway using the music of
George George may refer to: Names * George (given name) * George (surname) People * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Papagheorghe, also known as Jorge / GEØRGE * George, stage name of Gior ...
and
Ira Gershwin Ira Gershwin (born Israel Gershovitz; December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs in the English language of the ...
(2018) * ''My Town'', an original piece developed by Inside Broadway using the music of
George M. Cohan George Michael Cohan (July 3, 1878November 5, 1942) was an American entertainer, playwright, composer, lyricist, actor, singer, dancer and theatrical producer. Cohan began his career as a child, performing with his parents and sister in a vaudev ...
(2022)


Teaching Artist residencies

Inside Broadway works with up to 100 schools each year to develop educational theatre programs tailored to each school. Each program is taught through a several-week-long residency by teaching artists, professional actors who oftentimes have Broadway experience. The most popular of these programs is the "Build-a-Musical" program, in which groups of students work with the teaching artist to develop a musical revue that will later be performed for their school. These programs are designed to develop communication and teamwork skills while also increasing cultural awareness and appreciation for
musical theatre Musical theatre is a form of theatre, theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, ...
. Aside from in-school programming, Inside Broadway also offers after-school programs (CASA), in which students rehearse a pre-written revue of popular Broadway songs, and special programs for senior citizen centers (SU-CASA).


Broadway Beacon Awards

The Broadway Beacon Awards is an annual event held by Inside Broadway to honor artists and community leaders in the Broadway industry. At the awards ceremony, there are also performances from students who participate in Inside Broadway programs and from individual Broadway performers or casts of Broadway shows. The first Broadway Beacon Award was given to Broadway actress
Carol Channing Carol Elaine Channing (January 31, 1921 – January 15, 2019) was an American actress, comedian, singer and dancer who starred in Broadway and film musicals. Each of her characters typically possessed a fervent expressiveness and an easily ide ...
in 1995. Other honorees in recent years have included
Chita Rivera Dolores Conchita Figueroa del Rivero (January 23, 1933 – January 30, 2024), known professionally as Chita Rivera, was an American actress, singer, and dancer. Rivera received numerous accolades including two Tony Awards, two Drama Desk Awa ...
in 2019 (specifically the recipient of a Lifetime Achievement Award),
Ramin Karimloo Ramin Karimloo (; ; born ) is a Canadian actor, singer, and songwriter known for his work on the West End theatre, West End and Broadway theatre, Broadway theatre. He has played the leading roles in both of the West End's longest running musica ...
in 2017, and
Renée Fleming Renée Lynn Fleming (born February 14, 1959) is an American soprano and actress, known for performances in opera, concerts, recordings, theater, film, and at major public occasions. A recipient of the National Medal of Arts, Fleming has been nom ...
in 2015


Supporters

Inside Broadway receives annual funding from the following New York City and State government agencies: *
New York City Department of Education The New York City Department of Education (NYCDOE) is the department of the government of New York City that manages the city's public school system. The City School District of the City of New York (more commonly known as New York City Publ ...
*
New York City Department of Cultural Affairs The New York City Department of Cultural Affairs (DCLA) is the department of the government of New York City dedicated to supporting New York City's cultural life. Among its primary missions is ensuring adequate public funding for non-profit cultu ...
* New York City Department of Youth and Community Development * New York City Department for the Aging *
New York State Department of Parks, Recreation and Historic Preservation The New York State Office of Parks, Recreation and Historic Preservation (NYS OPRHP) is a state agency within the New York State Executive Department Parks, Recreation and Historic Preservation Law § 3.03. "The office of parks, recreation and hi ...
*
New York City Council The New York City Council is the lawmaking body of New York City in the United States. It has 51 members from 51 council districts throughout the five boroughs. The council serves as a check against the mayor in a mayor-council government mod ...


References

{{reflist Theatrical organizations in the United States Theatre in education Education in New York City Non-profit organizations based in New York City