In
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, an insert or blow-in card is a separate
advertisement put in a
magazine,
newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sport ...
, or other
publication. They are usually the main source of
income
Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in
newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sport ...
s, because most
week
A week is a unit of time equal to seven days. It is the standard time period used for short cycles of days in most parts of the world. The days are often used to indicate common work days and rest days, as well as days of worship. Weeks are oft ...
ly
sales begin on that day, and it also has the highest
circulation
Circulation may refer to:
Science and technology
* Atmospheric circulation, the large-scale movement of air
* Circulation (physics), the path integral of the fluid velocity around a closed curve in a fluid flow field
* Circulatory system, a bio ...
of any day of the week.
A buckslip or buck slip is a slip of paper, often the size of a
U.S. dollar bill
The United States one-dollar bill ($1), sometimes referred to as a single, has been the lowest value denomination of United States paper currency since the discontinuation of U.S. fractional currency notes in 1876. An image of the first U. ...
(a buck), which includes additional information about a product.
[Clemente, Mark N. (2002). ''The Marketing Glossary: Key Terms, Concepts and Applications.'' clementebooks, ]
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.
See also
*
Onsert
In advertising, an onsert is a separate advertisement put in a magazine, newspaper, or other publication. Onserts are affixed to a page, and may be a sample of a product, a compact disk, magnet, a small booklet or even a targeted advertisement.
...
*
Supplement (publishing)
References
External links
Free Ads WebsiteSEO & Google AdsTips For Online BusinessBooklets In Strategic Marketing
Advertising publications by format
Magazine publishing
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