Lumi, Inc. is a
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
–based company founded by
Jesse Genet and
Steph Ango that offers
packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coo ...
and
supply chain management
In commerce, supply chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management, logistics and marketing channels, through which raw materials can be developed into finished produc ...
software. The company got its start developing Inkodye, a photo-reactive
vat dye that develops its color through exposure to
UV or sunlight. The company was acquired by Narvar in 2021.
History
Jesse Genet began experimenting with different printing techniques as a teenager in 2004, attempting to print photographs on cotton T-shirts.
Unsatisfied with the results of
screen printing
Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen in a "flood stroke ...
and
dye-sublimation she pursued her research and found what became a precursor to Inkodye, a chemical formula from the 1950s owned by a retired engineer.
After meeting Stephan Ango while studying at
Art Center College of Design, the pair acquired the chemical formula and began modernizing it.
Lumi launched a
Kickstarter
Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
campaign in December 2009
to fund
R&D of the technology. The company raised $13,597 and rewarded its backers with wallets, bags and other products printed using the process. The project was an early success for the Kickstarter platform
and went on to win
Kickstarter
Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
's Best Design Project of 2010. In June 2012, Lumi launched a second Kickstarter campaign
with an initial fundraising target of $50,000 to commercialize its printing process, Inkodye. The project was successfully funded, reaching over 500% of the initial target and raising a total of $268,437. Rewards included Inkodye printing kits allowing users to create personalized photographic prints on cotton and other natural materials. In February 2015, Lumi appeared on ABC's
Shark Tank
''Shark Tank'' is an American business Reality television#Investments, reality television series that premiered on August 9, 2009, on American Broadcasting Company, ABC.Hibberd, James (May 10, 2012)Dancing,' 'Bachelor,' and a bigger 'Shark Tank ...
and received 2 offers, but Genet did not accept either of the offers.
In March 2015, Lumi announced its new software platform
Lumi.com for designing and ordering custom-made
packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coo ...
. The service was funded by seed capital firm
Y Combinator
Y Combinator, LLC (YC) is an American technology startup accelerator and venture capital firm launched in March 2005 which has been used to launch more than 5,000 companies. The accelerator program started in Boston and Mountain View, Californi ...
.
Lumi's platform was inspired by the challenges the company had faced in producing packaging for Inkodye.
The platform was compared to other services such as ''Blackbox'' by
Cards Against Humanity and ''Make That Thing!'' by
TopatoCo, provided by companies that also found success via Kickstarter and looked to simplify fulfillment and manufacturing for others.
In 2021, Lumi was acquired by Narvar.
Inkodye Process
The process of printing with Inkodye resembles that of other
alternative photographic processes though its chemistry is related to
vat dyes such as
indigo
InterGlobe Aviation Limited (d/b/a IndiGo), is an India, Indian airline headquartered in Gurgaon, Haryana, India. It is the largest List of airlines of India, airline in India by passengers carried and fleet size, with a 64.1% domestic market ...
rather than iron or silver-based chemicals used in
cyanotype
The cyanotype (from , and , ) is a slow-reacting, photographic printing formulation sensitive to a limited near-ultraviolet and blue light spectrum, the range 300 nm to 400 nm known as UVA radiation. It produces a monochrome, blu ...
or
Van dyke brown which have higher toxicity. Inkodye is available in several colors (red, orange, copper, blue, navy, magenta, plum, sepia and black) which can be mixed together and diluted with water.
A monochromatic
digital negative
Digital Negative (DNG) is an Open format, open, lossless raw image format developed by Adobe Systems, Adobe and used for digital photography. It was launched on September 27, 2004. The launch was accompanied by the first version of the DNG specif ...
is first printed on transparency film generally using an inkjet printer with black ink only. The negative is made to be the same size as the final print. Inkodye is then applied to the desired T-shirt or fabric in its undeveloped state. The negative is placed on top of the sensitized fabric and exposed to sunlight or UV light. Exposure times vary from 3 to 15 minutes depending on the desired color and intensity of light.
The exposure to sunlight develops the dye's color and binds it to the fabric. The final step is to wash out the unexposed dye using a
washing machine
A washing machine (laundry machine, clothes washer, washer, or simply wash) is a machine designed to laundry, launder clothing. The term is mostly applied to machines that use water. Other ways of doing laundry include dry cleaning (which uses ...
and
laundry detergent
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form.
While powdered and liquid detergents hold roughly equal share of ...
.
References
External links
Official website
{{Dyeing
Y Combinator companies
Kickstarter-funded products
DIY culture
Printing in the United States
Dyes
2009 establishments in California
2021 mergers and acquisitions