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Infratest dimap is a German institute and company from Berlin that offers psephological and political research. It is well known in Germany for publishing the ARD-Deutschlandtrend poll. The poll is released twice a month on behalf of public broadcaster ARD, always on the first Thursday of the month for ARD Tagesthemen as well as on one of the following Thursdays of the month for ARD Morgenmagazin. Infratest dimap is also known for extrapolations and projections on election nights in Germany, including federal elections.


History

The institute was formed in 1996 out of ''Infratest Burke Berlin'', which was founded in 1990 by TNS Infratest, and the Bonn based institute for market and political research, dimap.Klaus Wolf: ''Meinungsforschungsinstitute in der Wahlumfrageberichterstattung'', Diss. Hohenheim 2007, p.17
TNS Infratest holds 51 percent, dimap 49 percent of the shares. It has 25 employees, but for polls and election nights up to 1,200 freelancers are added.


Media and reception

Infratest dimap cooperates since 1997 with ARD news magazines such as
Tagesschau (German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality ...
. Its polls are well-received throughout German newsmedia.Anschlag von Paris wirkt sich nicht auf Terrorangst aus
Die Zeit ''Die Zeit'' (, "The Time") is a German national weekly newspaper published in Hamburg in Germany. The newspaper is generally considered to be among the German newspapers of record and is known for its long and extensive articles. History The ...
, in German
Political magazine '' Cicero'' criticized Infratest dimap for inaccurate analyses of swing voters and non-voters. It accused the institute of using a "principle McDimap".Hier gibt es für fehlerhafte Analysen noch Boni obendrauf
Cicero, in German


References


External links


Official page
of Infratest dimap {{Authority control Public opinion research companies Opinion polling in Germany Market research companies of Germany Companies based in Berlin Companies established in 1996 1996 establishments in Germany