Influenster is a product discovery and reviews platform for consumers. Influenster uses
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...
to measure its users’ influence on social media. Influenster launched in 2010. An
iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
app for Influenster launched in 2014
while an
Android app launched in 2015. As of January 2018, Influenster's community consisted of more than 4 million users. Influenster was acquired by
Bazaarvoice in 2019, and the app was relaunched in October 2022.
Features
Influenster has a platform consisting of over 11 million reviews, with 880,000 new reviews generated each month. These products represent over 100K consumer brands with over 1.7 million product pages for users to review, ask/answer questions, and upload photos/videos of.
Based on a user's Impact score and supplied demographic information, they can be invited to Influenster campaigns. Influenster runs a variety of different types of campaigns, but they generally involve sending invited users a complimentary product or service to sample and discuss on social media. After sampling, the user is asked to complete a final market-research survey.
Influenster offers coupons and offers from partner retailers and brands that users can access through their product discovery experience on the platform. It uses
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
,
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
,
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
,
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
,
Foursquare,
Google+
Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a Social networking service, social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challe ...
, a multi-platform blog widget, and friend referrals to determine Impact score. Impact points are largely calculated based on the number of followers or friends a user has on any given social network.
Influenster allows users to unlock "Expert" and "Lifestyle" badges through completing survey questions about their interests and behaviors, writing reviews on products, answering other users' questions, and sharing Influenster product pages across social media channels. These badges are a part of a
gamification system to reward specific types of users with invites to specific Influenster campaigns matching their demographic.
Business model
The primary business model for Influenster involves brands working with Influenster through VoxBox or VirtualVox campaigns. In VoxBox or VirtualVox campaigns, brands will offer complimentary products or digital rewards to Influenster users who meet brand and product-specific criteria.
Series funding
In 2016, Influenster raised $8 million in financing from
Ebates, a leading online cashback shopping service.
See also
*
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...
*
Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, le ...
*
List of social networking websites
References
External links
* {{official website, http://influenster.com/
American companies established in 2010
Web analytics
Social media companies
Social media management platforms
American review websites
2010 establishments in New York City