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''Infinifilm'', first introduced in 2001, was
New Line Cinema New Line Productions, Inc., Trade name, doing business as New Line Cinema, is an American film production, film and television production company that is a subsidiary of Warner Bros. Motion Picture Group, a division of the Major film studios, ...
's brand of specialized
DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
s containing a feature to notify viewers of special features on the disc applicable to the scene currently playing, such as interviews, behind-the-scenes footage or deleted scenes. If the user chose to watch one of these special features, the movie would be paused and the special feature would then be played. After that, the user would be returned to the point in the movie where they left off.https://www.avid.wiki/New_Line_Home_Entertainment The first Infinifilm DVD release was '' Thirteen Days'' in 2001, and the last release was ''
The Number 23 ''The Number 23'' is a 2007 American psychological thriller film written by Fernley Phillips and directed by Joel Schumacher. Jim Carrey stars as a man who becomes obsessed with the 23 enigma once he reads about it in a strange book that seemi ...
'' in 2007. Many of the label's films that New Line ported to
Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
featuring the original Infinifilm content were rebranded as "Focus Points." New Line then abandoned Infinifilm, most likely due to the 2008 absorption by
Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...


Releases


References

Warner Bros. Discovery brands Home video lines Audiovisual introductions in 2001 {{Warner-stub