Indochino
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Indochino is a Canadian menswear retailer that offers personalized suiting, casual wear, and outerwear. Originally founded as an exclusively online retailer, Indochino has opened 90 showrooms in Canada, the United States, and Australia. The company is headquartered in
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
,
British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...
, with a second office in
Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
,
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
.


History

Indochino was founded by Kyle Vucko and Heikal Gani. In late 2015, Vucko stepped down and Drew Green, the founder of Shop.ca, joined Indochino as chief executive officer. Indochino was one of the first web-only retailers to open physical stores, initially through pop-up shops before opening permanent showrooms.  In showrooms, customers work with a "style guide" who helps them design their garment, which is made to measure and shipped in around two weeks. In 2016, Indochino raised funding from investors, opening about 80 showrooms in North America. In 2017, Indochino entered into a strategic marketing partnership with
Postmedia Postmedia Network Canada Corp. (also known as Postmedia Network, Postmedia News or Postmedia) is an American-owned Canadian-based media conglomerate consisting of the publishing properties of the former Canwest, with primary operations in Engl ...
, a Canadian media company, receiving $40 million in advertising in exchange for an undisclosed share of its reveneue. In 2018, Indochino received a "strategic investment" from
Mitsui & Co is a Japanese general trading company (Sogo shosha, ''sogo shosha'') and a core member of the Mitsui, Mitsui Group. For much of the post-war period, Mitsui & Co. has been among the largest of the five great ''sogo shosha'' (Mitsui, Mitsubishi Co ...
. under undisclosed terms. In 2019, Indochino announced that it was expanding internationally and launching its online operations in Australia. In 2021, the company partnered with
Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...
to open 21 custom apparel stores-within-a-store at Nordstrom locations. Currently, Indochino guides clients in the store location to find the styles, measure each person to order, and sends this information their manufacturer located overseas in China (and possibly other more "affordable" labor forces overseas). It takes approximately two weeks for the suit to be created/fashioned overseas and shipped to you.


References

{{reflist Canadian companies established in 2007 Clothing companies established in 2007 Retail companies established in 2007 Internet properties established in 2007 Online clothing retailers of Canada Clothing brands of Canada Suit makers