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is a Japanese
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
headquartered in
Musashino, Tokyo is a city located in the western portion of the Tokyo Metropolis, Japan. , the city had an estimated population of 147,754 in 78,614 households, and a population density of 13,000 persons per km2. The total area of the city is . Based on the 201 ...
,
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. Founded on April 21, 1997, it is a frequent collaborator with
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
, developing some of their smaller scale and more experimental titles.


Overview

The name is a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
, indicating independent video games with a low budget and minimal connections to other developers, which is described as "almost zero". The philosophy of the company is to make games that are easy to understand and user-friendly. The company initially specialized in games for
handheld game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
s, but eventually expanded to
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s. It makes licensed trading-card games for popular franchises such as ''
Legend of Mana ''Legend of Mana'' is a 1999 action role-playing game developed and published by Square for the PlayStation. It is a spin-off of the ''Mana'' series. Set in a high fantasy universe, the game follows an unnamed hero as they restore the land of Fa' ...
'' and ''
Final Fantasy is a Japanese fantasy Anthology series, anthology media franchise created by Hironobu Sakaguchi which is owned, developed, and published by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fanta ...
''. The founder Masanobu Suzui commented that the company plans to "make new products that has never been created before". He regards the company as a game developer that "cherishes a creative viewpoint rather than state-of-the-art technology capabilities" and makes games that can be immersed by a long-time video game player but also aimed at what everyone can easily play.


History

In 1997, at age 24, Masunobu Suzui founded the company along with two members from the fresh graduate discovery project
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
&
Dentsu , simply known as , stylized as dentsu, is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in ...
Game Seminar (predecessor of the current Nintendo Game Seminar). They were initially tasked with developing for Nintendo's
Satellaview The is a satellite modem peripheral produced by Nintendo for the Super Nintendo Entertainment System, Super Famicom in 1995. Containing 1 megabyte of ROM space and an additional 512 kB of RAM, Satellaview allowed players to download games, maga ...
peripheral for the
Super Famicom The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
. This includes ''Sutto Hankoku'' and ''Cooking Pong!''. The company developed many games for the
Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
such as ''
Electroplankton is an interactive music video game developed by indieszero and published by Nintendo for the Nintendo DS handheld video game console. It was first released in Japan in 2005, and was later released in North America and Europe in 2006. This ...
''. ''
Shaberu! DS Oryōri Navi is a 2006 cooking simulation video game developed by indieszero and published by Nintendo for the Nintendo DS. It was released only in Japan. Brief information The software contains numerous Japanese recipes with step by step instructions, ...
'' released by Nintendo in July 2006 won the 10th Media Arts Festival Entertainment Division Excellence Award. '' Oshare Majo: Love and Berry'' was released from Sega in November, with one million copies sold and a special prize in the annual work section of the Japan Game Award 2007. In June 2011, the company released '' DualPenSports'' as its first Nintendo 3DS game. It then collaborated with
Square Enix is a Japanese Multinational corporation, multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing video game, role-playing game franchises, such as ''Final Fantasy'', ''Dragon Quest'', and '' ...
on ''
Theatrhythm Final Fantasy ''Theatrhythm Final Fantasy'' is a 2012 rhythm video game developed by indieszero and sAs and published by Square Enix for the Nintendo 3DS. Based on the ''Final Fantasy'' video game franchise, the game involves using the touch screen in time t ...
'', in which Masunobu Suzui reunited with former Bandai producer Ikuro Kuroku. The game was ported to iOS and arcade, and had two independent sequels titled '' Theatrhythm Final Fantasy: Curtain Call'' and ''
Theatrhythm Dragon Quest ''Theatrhythm Dragon Quest'' is a 2015 rhythm video game developed by indieszero and sAs and published by Square Enix for the Nintendo 3DS. It was the first game of its type in the ''Dragon Quest'' series, and the third ''Theatrhythm'' game aft ...
''. The company collaborated with
Nintendo EAD commonly abbreviated as Nintendo EAD and formerly known as Nintendo Research & Development No.4 Department (abbreviated as Nintendo R&D4), was the largest software development division within the Japanese video game company Nintendo. It was pr ...
for the development of ''
NES Remix ''NES Remix'' is a compilation video game series developed and published by Nintendo for the Wii U. The first and eponymous game was simultaneously announced and released on December 18, 2013, on the Nintendo eShop following a Nintendo Direct pre ...
'' for both the
Nintendo 3DS The is a foldable dual-screen handheld game console produced by Nintendo. Announced in March 2010 as the successor to the Nintendo DS, the console was released originally on February 26, 2011 and went through various revisions in its lifetime, ...
and the
Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...
. During the planning phase,
Koichi Hayashida is a Japanese video game developer who has worked as a director, producer, and programmer on multiple games from Nintendo, notably the ''Super Mario'' series. He was the director of ''Super Mario Galaxy 2'' (2010), '' Super Mario 3D Land'' (2011 ...
, the Director of Nintendo Tokyo Production Department, who had participated in the Nintendo & Dentsu Game Seminar as a student together with Masunobu Suzui, called Suzui to partner on the game development. Suzui brought a prototype, which Hayashida immediately approved. Development of the Nintendo 3DS Guide Louvre Museum was recently completed, so the company was able to commit to the project. The game was well-reviewed and two sequels in the form of ''NES Remix 2'' and ''
Ultimate NES Remix ''NES Remix'' is a compilation video game series developed and published by Nintendo for the Wii U. The first and eponymous game was simultaneously announced and released on December 18, 2013, on the Nintendo eShop following a Nintendo Direct pre ...
'' were developed. The company first mobile game is ''Grand Marche no Meikyuu'', released in September 2016. The game was developed in collaboration with Square Enix, after development of ''Theatrhythm Dragon Quest''. Square Enix announced the game server's closure in November 2017. During Nintendo's E3 Presentation in 2017, the company was revealed to be co-developing '' Sushi Striker: The Way of Sushido'', a strategic action-RPG-puzzle game for the Nintendo 3DS with Nintendo. It was ported as the company's first
Nintendo Switch The is a video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. Released in the middle of the Eighth generation of video game consoles, eighth generation of home consoles, the Switch succeeded the ...
game, to be released on the same day as the 3DS version, and revealed in a
Nintendo Direct Nintendo Direct is a series of online presentations or live shows produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles. The presentations began ...
in March 2018.


List of games


References


External links

* {{Nintendo developers Privately held companies of Japan Software companies based in Tokyo Video game companies of Japan Video game development companies Video game companies established in 1997 Japanese companies established in 1997 Musashino, Tokyo