''Indies Under Fire: The Battle for the American Bookstore '' (2006) is an American documentary film which chronicles the difficulties faced by

independent bookstore An independent bookstore is a retail bookstore which is independently owned. Usually, independent stores consist of only a single actual store (although there are some multi-store independents). They may be structured as sole proprietorships, ...

s in the

information economy Information economy is an economy with an increased emphasis on informational activities and information industry, where information is valued as a capital good. The term was coined by Marc Porat, a graduate student at Stanford University, wh ...

. The

Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

based Printers Inc. Bookstore which closed in 2001 is the primary focus of the film. It also explores the impact of

Borders A border is a geographical boundary. Border, borders, The Border or The Borders may also refer to: Arts, entertainment and media Film and television * ''Border'' (1997 film), an Indian Hindi-language war film * ''Border'' (2018 Swedish film), ...

moving into two small towns filled with independent bookstores:

Capitola, California Capitola is a small seaside city in Santa Cruz County, California. Capitola is located on the northern shores of Monterey Bay, on the Central Coast (California), Central Coast of California. The city had a population of 9,456 at the 2024 census ...

and

Santa Cruz, California Santa Cruz (Spanish language, Spanish for "Holy Cross") is the largest city and the county seat of Santa Cruz County, California, Santa Cruz County, in Northern California. As of the 2020 United States census, 2020 census, the city population ...

.Battle of the bookstores: New documentary follows the struggles of small California booksellers
/ref> Director Jacob Bricca stated that he was inspired to make the documentary in response to the closing of ''Printers Inc. Bookstore'': "I took the tore's closingvery personally ..I grew up in Palo Alto and spent many hours reading and hanging out at ''Printers Inc''. I saw the strong connection the community had to the bookstore and, like others in the film, was very distressed at its closing."Indies Under Fire: Bookstore Battles on Film
/ref>

Honors

*Official Selection - Wine Country Film Festival *Official Selection - Newburyport Documentary Film Festival

Notes

External links

Official website
* 2006 films American documentary films Works about book publishing and bookselling 2006 documentary films Culture in the San Francisco Bay Area Palo Alto, California Santa Cruz, California Films set in the San Francisco Bay Area 2000s English-language films 2000s American films English-language documentary films {{2000s-US-film-stub

Honors

See also

Notes

External links