The ''indie design'' movement is made up of independent designers, artists, and craftspeople who design and make a wide array of products − without being part of large, industrialised businesses. The indie design movement can be seen as being an aspect of the general indie movement and

DIY culture "Do it yourself" ("DIY") is the method of building, wikt:modification, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals ...

. The designs created generally include works and art pieces that are individual to that creative individual. Such products may include jewellery and other

fashion accessories In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individua ...

ceramics A ceramic is any of the various hard, brittle, heat-resistant, and corrosion-resistant materials made by shaping and then firing an inorganic, nonmetallic material, such as clay, at a high temperature. Common examples are earthenware, porce ...

, clothing,

glass art Glass art refers to individual works of art that are substantially or wholly made of glass. It ranges in size from monumental works and installation pieces to wall hangings and windows, to works of art made in studios and factories, including gl ...

metalwork Metalworking is the process of shaping and reshaping metals in order to create useful objects, parts, assemblies, and large scale structures. As a term, it covers a wide and diverse range of processes, skills, and tools for producing objects on e ...

, furniture, cosmetics,

handicrafts A handicraft is a traditional main sector of craft making and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid material ...

, and diverse

artwork A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...

Marketing

Self-employed indie designers are supported by shoppers who are seeking niche and often handmade products as opposed to those mass-produced by manufacturing and retail corporations. Indie designers often sell their items directly to buyers by way of their own online shops, craft fairs,

street market A street market or open-air market, with alternative names such as: market square and sometimes charity market, in cases where the sale is made for charity reasons, is a market that is set up on certain days of the week, generally on the street i ...

s and a variety of online marketplaces, such as

Etsy Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...

. However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline. ;Corporate knockoffs In recent years some large manufacturing and/or retail

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

and other lifestyle corporations have sold products which appear to closely resemble or directly copy innovative original works of indie designers and artists.Michal Addady
"12 Artists Are Accusing Zara of Stealing Their Designs"
''Fortune'', 20 July 2016 This has caused some controversy.

References

{{Design Design DIY culture Art movements Handicrafts Subcultures

Marketing

See also

References