InTru3DUS Patent no. 6,687,003 was a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through

animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...

technology developed by

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

in partnership with

DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...

in 2008. InTru3D enables animators to author films directly in 3D for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D

stereoscopic Stereoscopy, also called stereoscopics or stereo imaging, is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is ...

projection technology such as that provided by Real D Cinema and

IMAX 3D IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating, with ...

which both require polarized glasses to view the 3D films. The InTru3D brand was announced at the

Intel Developer Forum The Intel Developer Forum (IDF) was a biannual gathering of technologists to discuss Intel products and products based on Intel products. The first IDF was held in 1997. To emphasize the importance of China, the Spring 2007 IDF was held in Beijin ...

on August 20, 2008, during Renee James' keynote. The first feature film produced by DreamWorks Animation utilizing InTru3D was ''

Monsters vs. Aliens ''Monsters vs. Aliens'' is a 2009 American animated science fiction comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. The film was directed by Conrad Vernon and Rob Letterman from a screenplay written by Let ...

'' (2009). The last feature film produced by DreamWorks utilizing InTru3D was '' Puss in Boots'' (2011). DreamWorks has also released other films in stereoscopic 3D utilizing InTru3D, such as ''

Megamind ''Megamind'' is a 2010 American animated superhero comedy film produced by DreamWorks Animation and Pacific Data Images, and distributed by Paramount Pictures. Directed by Tom McGrath from a screenplay by Alan Schoolcraft and Brent Simons, ...

'' (2010), and ''

Kung Fu Panda 2 ''Kung Fu Panda 2'' is a 2011 American animated martial arts comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. Directed by Jennifer Yuh Nelson and written by the writing team of Jonathan Aibel and Glenn Berge ...

'' (2011). Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices. An InTru3D commercial was shown at the end of the second quarter of

Super Bowl XLIII Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) champ ...

. which was using the ColorCode 3-D system to enable it to be viewed in 3D on TV in all households. In 2013, after DreamWorks Animation signed a 5-year distribution contract with

20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...

, Intel closed the InTru3D brand for good.

Filmography

*''

'' (2009) *''

How to Train Your Dragon ''How to Train Your Dragon'' is a media franchise from DreamWorks Animation and loosely based on the book series How to Train Your Dragon (novel series), of the same name by British author Cressida Cowell. It consists of three feature films: '' ...

'' (2010) *'' Shrek Forever After'' (2010) *''

'' (2010) *''

'' (2011) *'' Puss in Boots'' (2011)

References

External links

"Intel, Dreamworks Animation Form Strategic Alliance to Revolutionize 3-D Filmmaking Technology"

press release A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public releas ...

"Developing for the Future of Computing"
INTC press release
InTru3d category on Intel blogBrief information on InTru3D on Intel Blog
Animation software Intel products 3D cinema 3D imaging {{animation-stub