InStore Audio Network (also known as ISAN) is a

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

-based

retail media Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouche ...

provider of narrowcast in-store

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

, in-store video content and audio advertising for delivery within

supermarkets A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limit ...

and

drugstores A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmacis ...

. InStore Audio Network's music programming is housed locally on a music

server Server may refer to: Computing *Server (computing), a computer program or a device that provides functionality for other programs or devices, called clients Role * Waiting staff, those who work at a restaurant or a bar attending customers and su ...

at each location, containing the music library, audio messages and ISAN's proprietary scheduling and delivery software. This software enables each server to receive new audio ads and music playlists as often as necessary, transferred over the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists ...

. The playlists dictate what will be played during the following week in that particular store so that every retail store can be customized with its own music and/or audio messages. InStore Audio Network works with America's premier retailers to use audio (both music and messaging) for branding and marketing purposes in the shopping environment.

Clients

ISAN reports that it provides music and/or audio messages to over 22,000 supermarkets and pharmacies in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

. Its typically works with retailers who are national or regional in nature. Included are stores owned by

Ahold Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize. History Growth in the Netherlands The company started in 1887, when A ...

(including Giant Food Stores,

Stop & Shop The Stop & Shop Supermarket Company, known as Stop & Shop, is a regional chain of supermarkets located in the northeastern United States. From its beginnings in 1892 as a small grocery store, it has grown to include 406 stores chain-wide. Sto ...

Tops Total Operations Processing System (TOPS) is a computer system for managing railway locomotives and rolling stock, known for many years of use in the United Kingdom. TOPS was originally developed between the Southern Pacific Railroad (SP), ...

and Martin's),

Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...

(including

Safeway Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, de ...

and others),

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...

, Supervalu,

Meijer Meijer Inc. (, ; stylized as meijer) is an American supercenter chain that primarily operates throughout the Midwest. Its corporate headquarters are in Walker, Michigan, which is a part of the Grand Rapids metropolitan area. Founded in 1934 ...

and

Southeastern Grocers Southeastern Grocers (formerly Bi-Lo Holdings) is a supermarket portfolio headquartered in Jacksonville, Florida. The portfolio was created by Lone Star Funds in September 2013 as the new parent company for Harveys, Winn-Dixie, and Fresco y M� ...

,{{Cite web, url=https://raportal.riteaid.com/vn/VNBULLETIN/VNBULLETIN.ASHX?DocID=15217, title=Rite Aid Marketing Resources Tool Kit FY2019, last=, first=, date=, website=Rite Aid, page=13, archive-url=, archive-date=, access-date=2018-09-17

Competitors

InStore Audio Network directly competes with the following companies: *

Muzak Holdings Muzak is an American brand of background music played in retail stores and other public establishments. The name has been in use since 1934, and has been owned by a division or subsidiary of one or another company ever since. In 1981, Westing ...

DMX Music DMX, A Mood Media company, is a "Multi-sensory" branding agency based in Austin, Texas. DMX also provides music for cable and satellite television networks worldwide, including DSTV in Africa. It was the first company to offer music by satel ...

Mood Media Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in Austin, Tex ...

PlayNetwork PlayNetwork, Inc. is a provider of in-store music and entertainment for retail, restaurant, and hospitality environments. PlayNetwork merged with TouchTunes in May 2017, but in September 2021, TouchTunes sold PlayNetwork to Mood Media. History T ...

* CUSTOMtronics Sound * MTI Digital * Startle * Streamit

References

External links

InStore Broadcasting Network
Mass media industry Music companies of the United States Industrial music services Companies based in Salt Lake City

Clients

Competitors

See also

References

External links