In2TV was a website offering ad-supported
streaming video
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...
of classic TV shows in the United States. It was operated by
AOL Time Warner as an outlet for the company's archival television programming.
History
In2TV was announced in November 2005 as a collaboration between
AOL and
Warner Bros. Television,
at the time both being owned by the
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
conglomerate. The site was created in part as a counteraction against the rapid rise in popularity of video hosting sites such as
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
; when In2TV launched, Time Warner subsequently ordered all of its content (mostly posted by users, not by Time Warner itself) off YouTube through
Digital Millennium Copyright Act
The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
(DMCA) notices in order to divert traffic to In2TV. The service was launched with a party held at the
Museum of Television & Radio
The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley, is an American cultural institution in New York City with a branch office in Los Angeles. It is de ...
(later renamed as The Paley Center for Media) and on March 15, 2006
and was later integrated with AOL Video in December 2006.
Content
When In2TV first launched the shows were categorized into channels.
These included LOL (Comedy), Drama Rama (Drama), What a Rush (Action), Vintage TV (Classic), Heroes Horror (Sci-Fi/Horror), Toon Topia TV (Cartoons) and Pilot Theater (first episodes).
In2TV also included bonus channels featuring original content based on the TV shows featured on the service. These channels included:
* Starplay, featuring stars before they were stars
* Betcha Didn't Know!, trivia about top TV stars
* TV Karaoke, theme-song sing-alongs
* Where Are They Now, updates on stars of past series
* Rock 'n Flix, musical clips from movies
After the move to AOL video in December 2006, the channels were dropped and the shows were put into more generic categories such as Animation, Comedy, Drama, Reality, Sci-Fi, Secret Agent, Urban and en Espanol.
AOL Video lost its rights to the Time Warner library when AOL
spun off from Time Warner in 2009 to become an independent company, which was later acquired by
Verizon
Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...
in 2015 and later merged with
Yahoo
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...
to form
Oath
Traditionally, an oath (from Old English, Anglo-Saxon ', also a plight) is a utterance, statement of fact or a promise taken by a Sacred, sacrality as a sign of Truth, verity. A common legal substitute for those who object to making sacred oaths ...
(later renamed as the second incarnation of Yahoo Inc.) in 2017. By the time AOL had purchased ''
The Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...
'' (later renamed as HuffPost) in 2011, AOL Video had been dissolved. Links to the service now redirect to Huffington Post's TV section, which contains no archival video. What remains of In2TV's content was moved over to online platforms bearing the brands of the now-defunct
The WB
The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...
and
Kids' WB
Kids' WB (stylized as Kids' WB!) was an American children's programming block that originally aired on The WB from September 9, 1995, to September 16, 2006, and later on The CW from September 23, 2006, to May 17, 2008. Initially launched as a co ...
and then to
Plex,
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...
's
Max
Max or MAX may refer to:
Animals
* Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog
* Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE)
* Max (gorilla) ...
and its
FAST channels on
The Roku Channel
The Roku Channel is an over-the-top video streaming service available in the U.S., Canada, Mexico and the UK. The service was launched in 2017, and is owned and operated by Roku, Inc. It is the most popular free ad-supported streaming televisio ...
and
Tubi
Tubi (stylized as tubi) is an American over-the-top ad-supported streaming television service owned by Fox Corporation since 2020. The service was launched on April 1, 2014, and is based in Los Angeles, California. In 2023, Tubi, Credible L ...
(with programming from
Discovery
Discovery may refer to:
* Discovery (observation), observing or finding something unknown
* Discovery (fiction), a character's learning something unknown
* Discovery (law), a process in courts of law relating to evidence
Discovery, The Discovery ...
's cable channels that added when WarnerMedia and Discovery merged in 2022).
References
{{Video digital distribution platforms
American entertainment websites
Video hosting
Former video hosting services
Defunct online companies of the United States