WCCV (91.7 FM; "The Message") is a

Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...

radio station licensed to serve the city of

Cartersville, Georgia Cartersville is a city in and the county seat of Bartow County, Georgia, Bartow County, Georgia (U.S. state), Georgia, United States; it is located within the northwest edge of the Atlanta metropolitan area. As of the 2020 United States Census, ...

. The station plays

Contemporary Christian music Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christianity, Chri ...

. The station transmits from Mullinax Mountain, between Euharlee and Wax, Georgia, due west of Cartersville and southeast of

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

(which is slightly closer), the same location for which

WTSH-FM WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an FM radio station in northwest Georgia, and reaching into northwest metro Atlanta, Georgia. Originally assigned to Rockmart, its city of license is now Aragon, west-northwest of Atlanta, and ...

applied to move to in early May 2012. Although very close to

WCLK WCLK (91.9 FM broadcasting, FM) – branded as Jazz 91.9 – is a non-commercial jazz radio station licensed to serve Atlanta, Atlanta, Georgia. Owned by Clark Atlanta University, the station covers much of the Atlanta metropolitan area. The WC ...

(91.9 FM) in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

, it can still be heard in parts of northwest and south

metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...

via

broadcast translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

s. WCCV is also

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

on WJCK (88.3 FM), a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

licensed to

Piedmont, Alabama Piedmont is a city in Calhoun and Cherokee counties in the U.S. state of Alabama. The population was 4,400 at the 2020 census. It is included in the Anniston- Oxford, Alabama Metropolitan Statistical Area. The city is approximately one an ...

. That station had no translators assigned to it until 2010, when W257CM (99.3 FM) was licensed to the northeast of

Talladega, Alabama Talladega (, also ) is the county seat of Talladega County, Alabama, United States. It was incorporated in 1835. At the 2020 United States census, 2020 census, the population was 15,861. Talladega is approximately east of one of the state's la ...

. That translator is now assigned to WRYD in the

Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...

, area. In March 2019, the station and network re-launched as ''The Message For You'', www.themessage.fm with a larger focus on

programming.

Translators

In addition to the suburban stations in Woodstock and Morrow, Canton is also considered part of

exurb An exurb (or alternately: exurban area) is an area outside the typically denser inner suburbs, suburban area, at the edge of a metropolitan area, which has some economic and commuting connection to the metro area, low housing-density, and rela ...

an metro Atlanta, though "North Canton" is not an official placename. The others are in

northwest Georgia Northwest Georgia is a region of the state of Georgia in the United States. It includes 12 counties (listed in the section below), which at the 2010 census had a combined population of 753,032. Northwest Georgia includes some of the southernmos ...

, or just beyond. Rossville is a suburb of Chattanooga, their

city limit City limits or city boundaries refer to the defined boundary or border of a city. The area within the city limit can be called the city proper. Town limit/boundary and village limit/boundary apply to towns and villages. Similarly, corporate li ...

s touching at the state line. In September 2011, the FCC changed the callsign of W265BD back to its original callsign of W265AV, which it had before a change to 100.3 in 1997. In 2002, it was forced to change back to 100.9 when full-power 100.5 was moved in from Alabama. This change apparently occurred when the station received its

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...

to cover a power increase to 250 watts, which now sends the station as far as Canton, Acworth, Vinings,

Alpharetta Alpharetta is a city in northern Fulton County, Georgia, United States, and part of the Atlanta metropolitan area. As of the 2020 United States census, 2020 U.S. census, Alpharetta's population was 65,818; in 2010, the population had been 57,551. ...

, and Dunwoody according to official FCC data plotted on

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View ...

. W265AV in Woodstock is still on

Sweat Mountain Sweat Mountain is a mountain in far northeastern Cobb County, Georgia, in the suburbs north of Atlanta. The exact GNIS location of its summit is , and it has an official (USGS) elevation of above mean sea level. It is the second-highest point ...

, but had been assigned to retransmit

WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries a hot adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in A ...

, and in November 2010 was granted a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

to go from 7 to 250 watts at the same location and slightly lower height. This indicated it might be used to circumvent FCC caps on excessive

concentration of media ownership In chemistry, concentration is the abundance of a constituent divided by the total volume of a mixture. Several types of mathematical description can be distinguished: '' mass concentration'', '' molar concentration'', '' number concentration'', ...

Cox Radio CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company p ...

in the Atlanta

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

, ostensibly rebroadcasting a digital-only

channel Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * Channel Country, region of outback Australia in Queensland and pa ...

from B98.5 FM. (The same occurred with unrelated W229AG 93.7, also

non-commercial A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...

and on Sweat Mountain, and sold to a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

company; other local "translators" have done the same.) however, it is still broadcasting WCCV, and is now officially assigned to retransmit

WUBL WUBL (94.9 FM) is a commercial radio station known as 94-9 The Bull. It is owned by iHeartMedia and it plays a country music radio format. The studios and offices are located at the Peachtree Palisades Building in the Brookwood Hills district ...

. WUBL is also listed as the primary station for W221CG (92.1) in " Kennesaw" (actually near Hiram/

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

), which is also owned by Immanuel, and had a permit to move to north of Lithia Springs (its new city of license) at a power of 120 watts on 92.5, which caused its callsign to change to W223BP once licensed in March 2012. Also recently, Immanuel's W222AF (92.3) in Marietta was assigned to WGST, with a permit granted in April 2011 to go from 10 to 15 watts, and move from the Cobb EMC

radio tower Radio masts and towers are typically tall structures designed to support antennas for telecommunications and broadcasting, including television. There are two main types: guyed and self-supporting structures. They are among the tallest human-m ...

Elizabeth Elizabeth or Elisabeth may refer to: People * Elizabeth (given name), a female given name (including people with that name) * Empress Elisabeth (disambiguation), lists various empresses named ''Elisabeth'' or ''Elizabeth'' * Princess Elizabeth ...

southeastward to between Marietta and

Smyrna Smyrna ( ; , or ) was an Ancient Greece, Ancient Greek city located at a strategic point on the Aegean Sea, Aegean coast of Anatolia, Turkey. Due to its advantageous port conditions, its ease of defence, and its good inland connections, Smyrna ...

, in the Laurel Valley apartments along

Interstate 75 Interstate 75 (I-75) is a major north–south Interstate Highway in the Great Lakes and Southeastern regions of the United States. As with most Interstates that end in 5, it is a major cross-country, north–south route, traveling from S ...

south of Delk Road. On the weekend of June 19, the station actually made the

programming Program (American English; also Commonwealth English in terms of computer programming and related activities) or programme (Commonwealth English in all other meanings), programmer, or programming may refer to: Business and management * Program m ...

change from WCCV to WGST. Prior to this, an hourly on-air announcement stated that the station would be taken off-air permanently, and that the Woodstock station's power would be raised as a replacement. W222AF was then off the air, and it had a permit to move to the North Druid Hills tower site. It began rebroadcasting WGST via WUBL's HD-R channel 3 (now

24/7 Comedy 24/7 Comedy was a 24-hour live, commercial-free radio format produced by iHeartMedia's Premiere Networks in the United States and by Bell Media in Canada. It showcased the stand-up comedy routines of established and emerging comedians in a rapid ...

), but is still owned by IBN. It received a license to cover in early December 2011 after going on at reduced power the previous month, but often still gets heavy RF interference (or is even completely overtaken at night) to the north and west of the city from

WDEF-FM WDEF-FM (92.3 MHz "Sunny 92.3") is a commercial radio station in Chattanooga, Tennessee. The station is owned by Bahakel Communications and airs an adult contemporary radio format. WDEF-FM advertises itself as the "listening at work" station. ...

in Chattanooga. This includes Marietta, which remains its city of license.

References

External links

The Message
* {{Religious Radio Stations in Georgia Radio stations established in 1983 1983 establishments in Georgia (U.S. state) Contemporary Christian radio stations in the United States CCV Bartow County, Georgia