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Image2Text technology was created by
Cortica Headquartered in Tel Aviv Cortica utilizes unsupervised learning methods to recognize and analyze digital images and video. The technology developed by the Cortica team is based on research of the function of the human brain. Company Founding C ...
, an Israel-based
startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
whose technology simulates the performance of the human
cortex Cortex or cortical may refer to: Biology * Cortex (anatomy), the outermost layer of an organ ** Cerebral cortex, the outer layer of the vertebrate cerebrum, part of which is the ''forebrain'' *** Motor cortex, the regions of the cerebral cortex i ...
so that computers recognize images with a high degree of accuracy. Image2Text is the result of 10 years in research and development and is protected by more than 50
patents A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...
.


Product Differentiation

Cortica's engine processes and recognizes images based on patterns, as the brain does, providing accuracy purporting to be comparable with that of the human brain. Previous image search solutions have relied on databases of images compiled through fingerprinting, modeling and crowdsourcing. Cortica differentiates itself from these other products; patterns are clustered into digital concepts which are stored and mapped to keywords and contextual taxonomies that enable it to interpret the content appearing in the digital media.


Uses

Cortica's Image2Text technology associates images with concepts and enables a host of business opportunities. The technology has implications for
augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory Modality (human–computer interaction), modalities, including visual, Hearing, auditory, hap ...
, a visual technology that experts say will improve when it incorporates
computer vision Computer vision is an Interdisciplinarity, interdisciplinary scientific field that deals with how computers can gain high-level understanding from digital images or videos. From the perspective of engineering, it seeks to understand and automate t ...
and dynamic mapping of the real world environment. In addition, computer vision technologies, like those guided by Image2Text, have been integrated into
self-driving cars A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input.Xie, S.; Hu, J.; Bhowmick, P.; Ding, Z.; Arvin, F.,Distributed Motion Planning for Sa ...
to help identify
road hazards Road debris, a form of road hazard, is debris on or off a road. Road debris includes substances, materials, and objects that are foreign to the normal roadway environment. Debris may be produced by vehicular or non-vehicular sources, but in all c ...
.


References

{{Reflist Image processing software Proprietary software Object recognition and categorization