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Image2Text technology was created by Cortica, an Israel-based
startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to ...
whose technology simulates the performance of the human
cortex Cortex or cortical may refer to: Biology * Cortex (anatomy), the outermost layer of an organ ** Cerebral cortex, the outer layer of the vertebrate cerebrum, part of which is the ''forebrain'' *** Motor cortex, the regions of the cerebral cortex i ...
so that computers recognize images with a high degree of accuracy. Image2Text is the result of 10 years in research and development and is protected by more than 50
patents A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling discl ...
.


Product Differentiation

Cortica's engine processes and recognizes images based on patterns, as the brain does, providing accuracy purporting to be comparable with that of the human brain. Previous image search solutions have relied on databases of images compiled through fingerprinting, modeling and crowdsourcing. Cortica differentiates itself from these other products; patterns are clustered into digital concepts, which are stored and mapped to keywords and contextual
taxonomies image:Hierarchical clustering diagram.png, 280px, Generalized scheme of taxonomy Taxonomy is a practice and science concerned with classification or categorization. Typically, there are two parts to it: the development of an underlying scheme o ...
that enable it to interpret the content appearing in the digital media.


Uses

Cortica's Image2Text technology associates images with concepts and enables a host of business opportunities. The technology has implications for
augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
, a visual technology that experts say will improve when it incorporates
computer vision Computer vision tasks include methods for image sensor, acquiring, Image processing, processing, Image analysis, analyzing, and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical ...
and dynamic mapping of the real world environment. In addition, computer vision technologies, like those guided by Image2Text, have been integrated into
self-driving cars A self-driving car, also known as an autonomous car (AC), driverless car, robotic car or robo-car, is a car that is capable of operating with reduced or no User input, human input. They are sometimes called robotaxi, robotaxis, though this te ...
to help identify
road hazards Road debris, a form of road hazard, is debris that accumulates on or off-roading, off a road. Road debris includes substances, materials, and objects that are foreign to the normal roadway environment. Debris may be produced by motor vehicle, vehi ...
.


References

{{Reflist Image processing software Proprietary software Object recognition and categorization