imMEDIAte Justice Productions (also known as imMEDIAte Justice Collective and simply imMEDIAte Justice) is a non-profit organization that teaches hands-on
filmmaking
Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...
and
media literacy
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the w ...
with a focus on
Reproductive Justice
Reproductive justice is a critical feminist framework that was invented as a response to United States reproductive politics. The three core values of reproductive justice are the right to have a child, the right to not have a child, and the righ ...
to youth in the
East
East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth.
Etymology
As in other languages, the word is formed from the fa ...
and
South Los Angeles
South Los Angeles, also known as South Central Los Angeles or simply South Central, is a region in southwestern Los Angeles County, lying mostly within the city limits of Los Angeles, south of downtown.
It is "defined on Los Angeles city maps as ...
areas. It was founded by Sylvia Raskin, Laney Rupp, and Tani Ikeda in 2008. The current program director is Tani Ikeda, who is a director/cinematographer working in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
. The program curriculum focuses on teaching documentary-style filmmaking with the aim of encouraging students to share their personal experiences.
Recent work
In April 2011, imMEDIAte Justice was included in Los Angeles'
Women Action Media
A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as " women's rights" to denote female humans rega ...
(WAM) conference where they presented a workshop on media literacy. Also in Spring 2011, they attended
UC Berkeley's Empowering Women of Color Conference and led a mentors workshop in Media Justice and Health and led a
filmmaking
Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...
and
sexuality
Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied wi ...
workshop at the Sex Positive Conference at
CSU Long Beach
California State University, Long Beach (CSULB) is a public research university in Long Beach, California. The 322-acre campus is the second largest of the 23-school California State University system (CSU) and one of the largest universities i ...
.
In the Fall of 2010, they taught an animation curriculum designed and led by animator Laura Yilmaz, the students created four 30-second PSAs using
pixillation
Pixilation is a stop motion technique in which live actors are used as a frame-by-frame subject in an animated film, by repeatedly posing while one or more frame is taken and changing pose slightly before the next frame or frames. The actor bec ...
animation techniques which premiered on December 3, 2010 at the
National Center for the Preservation of Democracy in
Little Tokyo, Los Angeles
Little Tokyo ( ja, リトル・トーキョー) also known as Little Tokyo Historic District, is an ethnically Japanese American district in downtown Los Angeles and the heart of the largest Japanese-American population in North America. It is ...
.
Festivals and screenings
In 2009, they produced the short documentary-style film "Mariposa" directed by Espie Hernandez. The short has since gained considerable recognition and momentum spurring interviews from
CNN,
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
,
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, and
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and inclu ...
as well as a number of other media outlets.
In 2010 "Mariposa" was screened at the
Human Rights Watch Film Festival in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
. In March 2011 "Mariposa" was broadcast by
LinkTV
Link TV, originally WorldLink TV, is a non-commercial American satellite television network providing what it describes as "diverse perspectives on world and national issues." It is carried nationally on DirecTV (ch. 375) and Dish Network (ch. ...
as a part of their "Youth Producing Change" program.
In both 2010 and 2011 they premiered their latest work in
pixillation
Pixilation is a stop motion technique in which live actors are used as a frame-by-frame subject in an animated film, by repeatedly posing while one or more frame is taken and changing pose slightly before the next frame or frames. The actor bec ...
animation at the
National Center for the Preservation of Democracy in
Little Tokyo, Los Angeles
Little Tokyo ( ja, リトル・トーキョー) also known as Little Tokyo Historic District, is an ethnically Japanese American district in downtown Los Angeles and the heart of the largest Japanese-American population in North America. It is ...
. The event was covered by various local media outlets as well as
KPFK's Feminist Magazine.
Grants and awards
In Summer 2008, imMEDIAte Justice received a $3,000 grant to work with youth in conjunction with the National Center for the Preservation of Democracy on short films addressing issues of Democracy.
In Spring of 2009, the organization received a $3,000 Outstanding Commitment in Education Award from the
Clinton Global Initiative
The Clinton Foundation (founded in 2001 as the William J. Clinton Presidential Foundation, and renamed in 2013 as the Bill, Hillary & Chelsea Clinton Foundation) is a nonprofit organization under section 501(c)(3) of the U.S. tax code. It was es ...
.
In Spring 2009, the organization received a $10,000 grant from
dosomething.org
DoSomething (also DoSomething.org) is a global nonprofit organization with the goal of motivating young people to make positive change both online and offline through campaigns. The organization's CEO is DeNora Getachew.
History
The organizatio ...
.
In April 2010, they won a $25,000 grant from the
Pepsi Refresh Project The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is c ...
.
Media coverage
Their students have been interviewed by
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
, and Feminist Magazine on
KPFK
KPFK (90.7 FM) is a listener-sponsored radio station based in North Hollywood, California, United States, which serves Southern California, and also streams 24 hours a day via the Internet. It was the second of five stations in the non-commerc ...
.
They have been profiled in ''
Make/Shift Magazine's'' issue Seven in Fall 2010, and by ''
Good Magazine.'' They have also been covered in ''
Utne Reader
''Utne Reader'' (also known as ''Utne'') ( ) is a digital digest that collects and reprints articles on politics, culture, and the environment, generally from alternative media sources including journals, newsletters, weeklies, zines, music, and ...
''.
In 2011, they were featured in a
Huffington Post sponsor-generated article highlighting twelve different Pepsi Refresh grant winners.
References
{{Reflist
External links
imMEDIAte Justice Productions websiteNational Center for the Preservation of Democracy website
Youth empowerment organizations
Youth-led media
Organizations based in Los Angeles