Apophenia () is the tendency to perceive meaningful connections between unrelated things.
The term (German: ' from the Greek verb ''ἀποφαίνειν'' (apophaínein)) was coined by psychiatrist
Klaus Conrad
Klaus Conrad (19 June 1905 in Reichenberg – 5 May 1961 in Göttingen) was a German neurologist and psychiatrist with important contributions to neuropsychology and psychopathology. He joined the Nazi Party (NSDAP) in 1940. He was best known ...
in his 1958 publication on the
beginning stages of schizophrenia.
He defined it as "unmotivated seeing of connections
ccompanied bya specific feeling of abnormal meaningfulness".
He described the early stages of delusional thought as self-referential over-interpretations of actual sensory perceptions, as opposed to
hallucinations.
Apophenia has also come to describe a human propensity to unreasonably seek patterns in random information, such as can occur while
gambling.
Introduction
Apophenia can be considered a commonplace effect of brain function. Taken to an extreme, however, it can be a symptom of psychiatric dysfunction, for example, as a symptom in
paranoid schizophrenia, where a patient sees hostile patterns (for example, a conspiracy to persecute them) in ordinary actions.
Apophenia is also typical of
conspiracy theories, where coincidences may be woven together into an apparent plot.
Examples
Pareidolia

Pareidolia is a type of apophenia involving the
perception of images or sounds in random stimuli.
A common example is the perception of a
face within an inanimate object—the headlights and grill of an automobile may appear to be "grinning". People around the world see the "
Man in the Moon".
People sometimes see the face of a
religious figure in a piece of
toast
Toast most commonly refers to:
* Toast (food), bread browned with dry heat
* Toast (honor), a ritual in which a drink is taken
Toast may also refer to:
Places
* Toast, North Carolina, a census-designated place in the United States
Books
* '' ...
or in the
grain
A grain is a small, hard, dry fruit (caryopsis) – with or without an attached hull layer – harvested for human or animal consumption. A grain crop is a grain-producing plant. The two main types of commercial grain crops are cereals and legum ...
of a piece of wood. There is strong evidence that the use of
psychedelic drugs tends to induce or enhance pareidolia.
Pareidolia usually occurs as a result of the
fusiform face area—which is the part of the human brain responsible for seeing faces—mistakenly interpreting an object, shape or configuration with some kind of perceived "face-like" features as being a face.
Gambling
Gamblers may imagine that they see patterns in the numbers that appear in
lotteries,
card games, or
roulette wheels, where no such patterns exist. A common example of this is the
gambler's fallacy.
Statistics
In statistics, apophenia is an example of a
type I error – the false identification of patterns in data.
It may be compared to a so-called ''false positive'' in other test situations.
Finance
The problem of apophenia in finance has been addressed in academic articles.
More specifically, within the world of finance itself, the examples most prone to apophenia are trading, structuring, sales and compensation.
Related terms
In contrast to an
epiphany
Epiphany may refer to:
* Epiphany (feeling), an experience of sudden and striking insight
Religion
* Epiphany (holiday), a Christian holiday celebrating the revelation of God the Son as a human being in Jesus Christ
** Epiphany season, or Epiph ...
, an apophany (i.e., an instance of apophenia) does not provide insight into the nature of
reality nor its interconnectedness, but is a "process of repetitively and monotonously experiencing abnormal meanings in the entire surrounding experiential field". Such meanings are entirely self-referential,
solipsistic, and paranoid—"being observed, spoken about, the object of eavesdropping, followed by strangers". Thus the English term "apophenia" has a somewhat different meaning than that which Conrad defined when he coined the term "Apophänie".
Synchronicity
"Patternicity"
In 2008,
Michael Shermer coined the word "patternicity", defining it as "the tendency to find meaningful patterns in meaningless noise".
"Agenticity"
In ''The Believing Brain'' (2011), Shermer wrote that humans have "the tendency to infuse patterns with meaning, intention, and agency", which he called "agenticity".
Clustering illusion
A
clustering illusion is a type of cognitive bias in which a person sees a pattern in a random sequence of numbers or events. Many theories have been disproved as a result of this bias being highlighted.
Another case, during the early 2000s, involved the occurrence of breast cancer among employees of
ABC Studios in
Queensland. A study found that the incidence of breast cancer at the studios was six times higher than the rate in the rest of Queensland. However, an examination found no
correlation
In statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics ...
between the heightened incidence and any factors related to the site, or any genetic or lifestyle factors of the employees.
Causes
Although there is no confirmed reason as to why it occurs, there are some respected theories.
Models of pattern recognition
Pattern recognition is a cognitive process that involves retrieving information either from long-term, short-term or working memory and matching it with information from stimuli. There are three different ways in which this may happen and go wrong, resulting in apophenia.
Template matching
The stimulus is compared to templates, which are abstracted or partial representations of previously seen stimuli. These templates are stored in long-term memory as a result of past learning or educational experiences. For example, D, d, ''D'' and d are all recognized as the same letter.
Template-matching detection processes, when applied to more complex data sets (such as, for example, a painting or clusters of data) can result in the wrong template being matched. A false positive detection will result in apophenia.
Prototype matching
This is similar to template matching, except for the fact that prototypes are complete representations of a stimulus. The prototype need not be something that has been previously seen -- for example it might be an average or amalgam of previous stimuli. Crucially, an exact match is not needed.
An example of prototype matching would be to look at an animal such as a tiger and instead of recognizing that it has features that match the definition of a tiger (template matching), recognizing that it's similar to a particular mental image one has of a tiger (prototype matching).
This type of
pattern recognition can result in apophenia based on the fact that since the brain is not looking for exact matches, it can pick up some characteristics of a match and assume it fits. This is more common with pareidolia than data collection.
Feature analysis
The stimulus is first broken down into its features and then processed. This model of
pattern recognition says that the processing goes through four stages: detection, pattern dissection, feature comparison in memory, and recognition.
Evolution
One of the explanations put forth by evolutionary psychologists for apophenia is that it is not a flaw in the cognition of human brains but rather something that has come about through years of need. The study of this topic is referred to as
error management theory
Error management theory (EMT) is an extensive theory of perception and cognition biases created by David Buss and Martie Haselton. How humans think and make decisions using heuristics and biases may be embedded in the human brain. Error manageme ...
.
One of the most accredited studies in this field is
Skinner's box
An operant conditioning chamber (also known as a Skinner box) is a laboratory apparatus used to study animal behavior. The operant conditioning chamber was created by B. F. Skinner while he was a graduate student at Harvard University. The c ...
. This experiment involved taking a hungry pigeon, placing it in a
box
A box (plural: boxes) is a container used for the storage or transportation of its contents. Most boxes have flat, parallel, rectangular sides. Boxes can be very small (like a matchbox) or very large (like a shipping box for furniture), and can ...
and releasing food pellets at random times. The pigeon received a food pellet while performing some action; and so, rather than attributing the arrival of the pellet to randomness, the pigeon repeats that action, and continues to do so until another pellet falls. As the pigeon increases the number of times it performs the action, it gains the impression that it also increased the times it was "rewarded" with a pellet, although the release in fact remained entirely random.
In art
Literature
*
William Gibson's ''
Pattern Recognition''
*
Jorge Luis Borges's ''
Library of Babel
"The Library of Babel" ( es, La biblioteca de Babel) is a short story by Argentine author and librarian Jorge Luis Borges (1899–1986), conceiving of a universe in the form of a vast library containing all possible 410-page books of a certain ...
''
*
Umberto Eco's ''
Foucault's Pendulum''
*
Stanislaw Lem's ''
His Master's Voice''
*
Peter Watts's ''
Blindsight''
*
Vladimir Nabokov's "
Signs and Symbols
"Signs and Symbols" is a short story by Vladimir Nabokov, written in English and first published, May 15, 1948 in ''The New Yorker'' and then in ''Nabokov's Dozen'' (1958: Doubleday & Company, Garden City, New York).
In ''The New Yorker'', the st ...
"
*
Samuel R. Delany
Samuel R. "Chip" Delany (, ) (born April 1, 1942), is an American author and literary critic. His work includes fiction (especially science fiction), memoir, criticism, and essays (on science fiction, literature, sexuality, and society). His ...
's "
Dhalgren
''Dhalgren'' is a 1975 science fiction novel by American writer Samuel R. Delany. It features an extended trip to and through Bellona, a fictional city in the American Midwest cut off from the rest of the world by an unknown catastrophe.
Plot o ...
"
*
John Gardner's ''
Grendel
Grendel is a character in the Anglo-Saxon epic poem '' Beowulf'' (700–1000). He is one of the poem's three antagonists (along with his mother and the dragon), all aligned in opposition against the protagonist Beowulf. Grendel is feared by a ...
''
Films
* ''
The Number 23'' (2007)
* ''
23'' (1998)
* ''
A Beautiful Mind (film)'' (2001)
* ''
Pi (film)'' (1998)
Music
*
Dark Side of the Rainbow
Dark Side of the Rainbow – also known as Dark Side of Oz or The Wizard of Floyd – is the pairing of the 1973 Pink Floyd album ''The Dark Side of the Moon'' with the 1939 film '' The Wizard of Oz.'' This produces moments of apparent synchronici ...
See also
*
Pareidolia
*
Alignments of random points
*
Anthropomorphism
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology.
Personification is the related attribution of human form and characteristics t ...
*
Causality
Causality (also referred to as causation, or cause and effect) is influence by which one event, process, state, or object (''a'' ''cause'') contributes to the production of another event, process, state, or object (an ''effect'') where the cau ...
*
Confirmation bias
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring ...
*
False equivalence
*
Ideas and delusions of reference
Ideas of reference and delusions of reference describe the phenomenon of an individual experiencing innocuous events or mere coincidences and believing they have strong personal significance. It is "the notion that everything one perceives in the ...
*
Magical thinking
Magical thinking, or superstitious thinking, is the belief that unrelated events are causally connected despite the absence of any plausible causal link between them, particularly as a result of supernatural effects. Examples include the idea that ...
*
Texas sharpshooter fallacy
The Texas sharpshooter fallacy is an informal fallacy which is committed when differences in data are ignored, but similarities are overemphasized. From this reasoning, a false conclusion is inferred. This fallacy is the philosophical or rhetorical ...
*
Ideomotor phenomenon
The ideomotor phenomenon is a psychological phenomenon wherein a subject makes motions unconsciously. Also called ideomotor response (or ideomotor reflex) and abbreviated to IMR, it is a concept in hypnosis and psychological research. It is deri ...
References
Further reading
*
*
External links
{{DEFAULTSORT:Apophenia
Cognitive biases
Randomness