Illuminarium Experiences is an American company that creates large-scale experiential entertainment in reprogrammable immersive theaters, called "Illuminariums", in cities around the world. The theaters host for-profit shows consisting of filmed, live, or streaming video—or computer-generated content—that is projected onto the theater walls and floors through various technologies, including 4K laser projection,

Lidar Lidar (, also LIDAR, an acronym of "light detection and ranging" or "laser imaging, detection, and ranging") is a method for determining ranging, ranges by targeting an object or a surface with a laser and measuring the time for the reflected li ...

-based movement sensors,

beamforming Beamforming or spatial filtering is a signal processing technique used in sensor arrays for directional signal transmission or reception. This is achieved by combining elements in an antenna array in such a way that signals at particular angles ...

sounds and sensory effects like

digital scent technology Digital scent technology (or olfactory technology) is the engineering discipline dealing with olfactory representation. It is a technology to sense, transmit and receive scent-enabled digital media (such as motion pictures, video games, virtual re ...

History

The company was founded in 2019 by Alan Greenberg who serves as CEO, with partners media production company

RadicalMedia RadicalMedia is an independent global media and creative production company. Founded by Jon Kamen and Frank Scherma, the company had developed film, television, and branded content. In 2010, Fremantle purchased a 60 percent stake in the compan ...

and architecture and design firm

Rockwell Group Rockwell may refer to: Arts and entertainment * Rockwell (album), ''Rockwell'' (album), a 2009 mini-album by Anni Rossi * Rockwell, a fictional town and setting of ''They Hunger'' * ''Rockwell'', a 1994 film about Porter Rockwell * Rockwell, M ...

, alongside operational partner

Legends Hospitality Legends is a food, beverage, merchandise, retail, and stadium operations corporation serving entertainment venues and companies. Formed in 2008, Legends is a joint venture of Yankee Global Enterprises and Jerry Jones of the Dallas Cowboys. On Oc ...

. The first Illuminarium venue opened in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

, Georgia (where the company is based) in 2021, along the city's

BeltLine The Atlanta Beltline is long multi-use corridor on a former railway corridor which encircles the core of Atlanta, Georgia. The Atlanta Beltline is designed to reconnect neighborhoods and communities historically divided and marginalized by in ...

, with a

safari A safari (; originally ) is an overland journey to observe wildlife, wild animals, especially in East Africa. The so-called big five game, "Big Five" game animals of Africa – lion, African leopard, leopard, rhinoceros, African elephant, elep ...

show entitled "WILD: A Safari Experience.” The 45-minute-long show features video content of African wildlife, including cheetahs, elephants,

hippopotamus The hippopotamus (''Hippopotamus amphibius;'' ; : hippopotamuses), often shortened to hippo (: hippos), further qualified as the common hippopotamus, Nile hippopotamus and river hippopotamus, is a large semiaquatic mammal native to sub-Sahar ...

es, lions and zebras, all captured on film by RadicalMedia in the animals’ natural habitats across South Africa,

Kenya Kenya, officially the Republic of Kenya, is a country located in East Africa. With an estimated population of more than 52.4 million as of mid-2024, Kenya is the 27th-most-populous country in the world and the 7th most populous in Africa. ...

and

Tanzania Tanzania, officially the United Republic of Tanzania, is a country in East Africa within the African Great Lakes region. It is bordered by Uganda to the northwest; Kenya to the northeast; the Indian Ocean to the east; Mozambique and Malawi to t ...

. The Atlanta theater features a nightlife experience, called The Bar at Illuminarium. The bar is designed by the LAB at Rockwell Group and uses

16K 16K resolution is a display resolution with approximately 16,000 pixels horizontally. The most commonly discussed 16K resolution as of 2025, is , which doubles the pixel count of 8K resolution, 8K UHD in each dimension, for a total of four tim ...

laser projection and audio systems to virtually "surround" guests in different digital settings, including a night market in Tokyo and a

Mediterranean The Mediterranean Sea ( ) is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean basin and almost completely enclosed by land: on the east by the Levant in West Asia, on the north by Anatolia in West Asia and Southern ...

garden.

Future installations

Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

venue, at Area15, opened in January 2022 and a Miami, Florida location for spring 2022. A theater in planned to open at

Navy Pier Navy Pier is a pier on the shoreline of Lake Michigan, located in the Streeterville neighborhood of the Near North Side, Chicago, Near North Side community area in Chicago, Illinois, United States. Navy Pier encompasses over of shops, restaura ...

in Chicago, Illinois in 2023. Following ''Wild'', Illuminarium theaters will show an experience titled ''Spacewalk'', featuring filmed content of the

Solar System The Solar SystemCapitalization of the name varies. The International Astronomical Union, the authoritative body regarding astronomical nomenclature, specifies capitalizing the names of all individual astronomical objects but uses mixed "Sola ...

, comets of the

Kuiper belt The Kuiper belt ( ) is a circumstellar disc in the outer Solar System, extending from the orbit of Neptune at 30 astronomical units (AU) to approximately 50 AU from the Sun. It is similar to the asteroid belt, but is far larger—20 times ...

, the stellar

Nebula A nebula (; or nebulas) is a distinct luminescent part of interstellar medium, which can consist of ionized, neutral, or molecular hydrogen and also cosmic dust. Nebulae are often star-forming regions, such as in the Pillars of Creation in ...

and the surface of

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

References

{{Reflist

External links

Official website
Companies based in Atlanta American companies established in 2019