Iliad Media Group (formerly Impact Radio Group) is a media company and

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

owner based in

Nampa The Namibia Press Agency (NAMPA) is the national news agency of the Republic of Namibia. It was founded in 1987 under the name Namibia Press Association as a SWAPO partisan press agency, and resuscitated after independence under its current name ...

, Idaho, with additional offices and stations in Twin Falls, Idaho. In addition to regularly having top-rated stations across the

Boise metropolitan area The Boise, Idaho Metropolitan Statistical Area (MSA) (commonly known as the Boise Metropolitan Area or the Treasure Valley) is an area that encompasses Ada County, Idaho, Ada, Boise County, Idaho, Boise, Canyon County, Idaho, Canyon, Gem County, ...

and the Twin Falls metropolitan area, it is known as being one of only four radio companies in the United States to be 100%

employee-owned Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...

History

As Impact Radio Group

chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

of the investment firm

Invesco Invesco Ltd. is an American independent investment management company headquartered in Atlanta, Georgia, with branch offices in 20 countries. Its common stock is a constituent of the S&P 500 and trades on the New York Stock Exchange. Invesco oper ...

, Wendell Starke began acquiring radio stations in the early 2000s. In 2007, with the acquisition of the station currently home to Wild 101 ( KWYD), and 96.1 Bob FM ( KSRV) as its anchor station, Impact Radio Group was formed. Current CEO Darrell Calton joined the company in 2008 and began reorganizing stations. What began as a small group of stations with average ratings evolved into a collection of eight different formats, including market-leading stations 101.9 The Bull, 96.1 Bob FM, and My 102.7.

As Iliad Media Group

In January 2018, Impact Radio Group announced it would be known as Iliad Media Group. Additionally, it announced the acquisition of Locally Owned Radio, which operated six stations in the Twin Falls market. This brought the total number of Iliad Media Group stations to 13 across the two markets. In 2021, Iliad Media Group launched the audio application Listen Boise, expanding their reach beyond traditional AM/FM radio. On October 7, 2021, Fox Sports Boise was launched on 99.9 FM, as a subchannel of KSRV-FM. This gave Iliad Media group the 14 total stations across the Boise and Twin Falls markets they hold today, with five of them broadcasting on subchannels. In 2023, Mentoring and Inspiring Women in Radio (MIW) named Iliad Media Group Senior Sales & Marketing Executive Mary Zukin as its first Speak Up! Mentee. The one-year program is designed for one mentee working in a small-to-medium market anywhere in the United States. In October 2023, Iliad Media Group was named a "Top Workplace" for the Treasure Valley by

The Idaho Press ''The Idaho Press'' of Nampa, Idaho, Nampa, Idaho is the second-oldest active newspaper in Idaho, first printed in December 1883. In its early years, the newspaper was often an instrument of political influence. One of the first owners and editor ...

, as voted on by its employees.

Transition to Employee-Ownership

In September 2022, through an

Employee Stock Ownership Plan Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...

, Wendell Starke sold Iliad Media Group to its 46 employees. This made the company one of only four radio groups in the United States to be 100% employee-owned. Additionally, they are the only radio company in the Boise market that is based in the region.

Stations and Formats

Boise

KQBL KQBL (101.9 FM) is a commercial radio station licensed to Emmett, Idaho, United States, that serves the Boise metropolitan area. The station is currently owned by the Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee ...

, 101.9 FM The Bull, Country KQBL-HD2 , 99.1 I-Rock, Active Rock KQBL-HD3 , 96.5 The Alternative, Alternative Rock KSRV , 96.1 Bob FM, Adult Hits form the '80s, '90s, and 2000s KSRV-HD2 , 99.9 Fox Sports Boise, Sports Talk KWYD , Wild 101.1 FM, Rhythmic CHR

KZMG KZMG (102.7 FM) is a commercial radio station licensed to Melba, Idaho, that serves the Boise metropolitan area. The station is currently owned by Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee Iliad Media Group H ...

, My 102.7, Hot Adult Contemporary Twin Falls KIKX , 104.7 Bob FM, Adult Variety KIRQ , Q106.7 FM, Hot Adult Contemporary KTPZ , Music Monster 92.7 FM, Top 40 KYUN , 102.1 FM The Bull, Country KYUN-HD2 , I-Rock 105.1 FM, Active Rock KYUN-HD3 , Magic 95.1 FM, Oldies

References

{{Reflist

External links

Iliad Media Group

Iliad Sends Off Host Ken Bass on Radio Ink
Mass media companies of the United States Companies based in Idaho Mass media companies established in 1998 American companies established in 1998