Ilaria Venturini Fendi
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Ilaria Venturini Fendi is an Italian fashion designer and entrepreneur.


Career

Following in the footstep of her mother
Anna Fendi Anna Fendi (born in Rome, 23 March 1933) is an Italian fashion designer and entrepreneur; she created the Fendi brand along with her sisters Alda, Carla, Franca and Paola. She has two daughter: Silvia, Fendi's artistic director of accessories ...
, formerly Creative Director of the
Fendi Fendi Srl () is an Culture of Italy, Italian luxury goods, luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by fashion designers Edoardo Fendi and ...
brand, she was very young when she started her career in fashion after graduating from
Istituto Europeo di Design The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli. Alberico Guerzoni is the director of its flagship location in Milan. The school is organized into four disciplines: Design, Fashio ...
. One of her first working experiences was with
Karl Lagerfeld Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director. Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
at
Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
. Back in Rome she entered the family firm becoming Accessories Creative Director of the Fendissime young line and also Fendi Shoe Designer, a position she maintained after the company was sold to the French group
LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...
. While still loving her work very much, after some time she started feeling uneasy at the idea that every collection and the hard work behind it was doomed to become old right after its presentation. In 2003 she therefore decided to leave the family firm to dedicate herself to nature and the environment, a passion inherited in childhood from her father.


Carmina Campus

She bought a country estate of about 430 acres in Northern Rome, I Casali del Pino, and while converting the farm to organic cultivation she became increasingly involved with environmental issues and creative reuse of wasted materials. Enlightened by this new awareness she created in 2006 her
sustainable fashion Sustainable fashion is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments and uphold animal welfare. Sustainability in fashion encompasses a wide range of factors, incl ...
and design brand Carmina Campus, that produces high-end bags, accessories and design objects with discarded materials and the manufacturing skills of Italian artisans. In 2009 she started a collaboration with the
International Trade Centre The International Trade Centre (ITC) () is a multilateral agency which has a joint mandate with the World Trade Organization (WTO) and the United Nations (UN) through the United Nations Conference on Trade and Development (UNCTAD). The headqua ...
(ITC), a UN -
WTO The World Trade Organization (WTO) is an intergovernmental organization headquartered in Geneva, Switzerland that regulates and facilitates international trade. Governments use the organization to establish, revise, and enforce the rules that g ...
agency that works in developing countries creating job opportunities in many industries. The program involved disadvantaged women's communities in Kenya and Uganda for the production of a special Carmina Campus bag line entirely made in Africa. The aim was to provide the workers with professional know-how in order to favor the creation of independent micro-entrepreneurs. She also collaborated with Socially MadeinItaly, an Italian non-profit organization that operates in Italian prisons, to support a joint rehabilitation program involving the production of a special Carmina Campus bag collection made in prison hubs that was first launched in February 2015. The project was certified by Italy's Ministry of Justice and initially involved four prison hubs that later became eleven. In December 2015 the project was presented in Palermo, Sicily, and then made available to the public in a store confiscated from
the Mafia "Mafia", as an informal or general term, is often used to describe criminal organizations that bear a strong similarity to the original Mafia in Sicily, to the Italian-American Mafia, or to other organized crime groups from Italy. The central ...
. She was among the supporters of The Circle, the non-profit organization created in 2012 by
Annie Lennox Ann Lennox (born 25 December 1954) is a Scottish singer-songwriter, political activist and philanthropist. After achieving moderate success in the late 1970s as part of the new wave band the Tourists, she and fellow musician Dave Stewart w ...
to promote and finance projects in favor of disadvantaged women and was among the co-founders of its spinoff, The Circle Italia.


Awards


Further reading

*Black, Kate (2015), ''Magnifeco: Your head-to-Toe Guide to Ethical fashion and non-toxic beauty'', New Society Publisher, p. 185, *Ceppa, Clara (2014),''Spreading the culture of a sustainable manufacturing of eco-fashion products. Focus on international brands that make the synergy between fashion design and sustainability their success'', Trans Tech Publications, Switzerland, ISSN: 1662–7482, Vols. 496–500, pp 2692-2696 *Rinaldi, Francesca Romana-Testa, Salvo (2015) ''The Responsible Fashion Company-Integrating Ethics and Aesthetics in the Value Chain'', Routledge, London * Martin-Leke S., Ellis E. (2014) ''Towards a Definition of Authentic African Luxury: Luxe Ubuntu'' in: Atwal G., Bryson D. (eds) ''Luxury Brands in Emerging Markets'', Palgrave Macmillan, London


References


External links

* {{DEFAULTSORT:Venturini Fendi, Ilaria Living people 1966 births Fashion designers from Rome Italian fashion designers Italian women fashion designers Italian interior designers Sustainable design Fendi