The Interactive Games and Entertainment Association (IGEA) is the industry association for

computer and video games ''Computer and Video Games'' (also known as ''CVG'', ''Computer & Video Games'', ''C&VG'', ''Computer + Video Games'', or ''C+VG'') is a British-based video game magazine, published in its original form between 1981 and 2004. Its offshoot web ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

. The IGEA represents companies that are publishers, distributors and marketers of interactive entertainment products including video games and related hardware. The association's members include globally recognized companies, including

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

and

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...

. The IGEA also has smaller independent game developers as members. The IGEA represents its members and the video game industry on business and public policy issues such as copyright and intellectual property, media classification, government funding for local game development, games in education and cyber-safety. __TOC__

History

The IGEA registered with the

Australian Securities and Investments Commission The Australian Securities and Investments Commission (ASIC) is an independent commission of the Australian Government tasked as the national corporate regulator. ASIC's role is to regulate company and financial services and enforce laws to pro ...

in 2002 as the Interactive Entertainment Association of Australia (IEAA). One of the founding directors of the IEAA was Ron Curry who has been the CEO and principal spokesperson of the association since 2008. In 2014 Curry was awarded the MCV Pacific Pillar of Industry Award for his contribution to the video game industry. From 2010 to 2012,

Stephanie Brantz Stephanie Brantz (born 1972) is an Australian sports presenter. She began her television career in 2000 on SBS (2000–2006), and has since worked on the Nine Network (2006–10), Fox Sports (2010) and is now on ABC (2010–present). Person ...

, an Australian sports presenter, acted as a spokesperson and ambassador for the IGEA. Brantz appeared in

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

videos. for the association and authored opinion pieces which focused on responsible parenting and cyber-safety. In March 2020, members of the Game Developers Association of Australia (GDAA) voted to allow IGEA to acquire all GDAA assets and run both organizations under the IGEA banner. This included GDAA's

Game Connect Asia Pacific Game Connect: Asia Pacific (GCAP) is Australia’s annual game development conference and networking Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations bet ...

(GCAP) annual developers' convention.

Publications

The IGEA publishes biennial research reports which present data and insights into how interactive entertainment is used by consumers in the

Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Aus ...

and

markets. The first report published by the association was the GamePlay Australia: Australians and Computer Games report published in 2005. The first New Zealand focused report was published in 2010. All of the reports have been authored by Jeffery E. Brand, PhD, from the Faculty of Society and Design at

Bond University Bond University is Australia's first private university, private not-for-profit university and is located in Robina, Queensland, Robina on the Gold Coast, Queensland. Since its opening on 15 May 1989, Bond University has primarily been a teachi ...

in Australia.

References

{{Reflist, 30em

External links

Official website
Video game organizations 2002 establishments in Australia