''IF Magazine'', also known as ''Inside Film'', ''IF: Australia's Filmmaker Magazine'', and ''IF: The Magazine for Independent Filmmakers'', is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.

History

The magazine was founded in 1997 by Stephen Jenner and David Barda, in Sydney. In April 2012 the 150th issue was published. In June 2021, the 200th issue was published. Its former and long names include ''Inside Film'', ''IF: Australia's Filmmaker Magazine'', ''IF: The Magazine for Independent Filmmakers'', and ''IF Magazine: For Screen Content Professionals''.

Description

''IF Magazine'' is a bi-monthly print magazine as well as a website, if.com.au, serving as a trade publication for screen-content professionals in Australia and New Zealand. The magazine's content includes original research in specially-commissioned articles that are unique. It covers Australian film and television, distribution, exhibition,

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

, marketing, finance, as well as detailed reporting on the Australian film industry. The magazine is available online by subscription on Informit from Issue 41 (February 2002).

Governance and people

''Inside Film'' is owned by The Intermedia Group. Jackie Keast is editor, while Don Groves has been senior journalist since 2013. Groves formerly worked with '' Variety'' in Sydney and London, and has contributed regularly to ''

Deadline Hollywood ''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. It is updated several times a day, with en ...

'' and SBS Film.

Recognition

In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with '' Popcorn Taxi'' film festival.

IF Awards

''IF Magazine'' ran the IF Awards from 1999 until 2011, with various sponsors acquiring naming rights over the years. The awards were determined by a national audience poll, which differentiated it from the Australian

AACTA Awards The Australian Academy of Cinema and Television Arts Awards, known as the AACTA Awards, are presented annually by the Australian Academy of Cinema and Television Arts (AACTA). The awards recognise excellence in the cinema of Australia, film and ...

, which are judged by industry professionals. In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the

, which had moved to Sydney in 2011.

References

External links

* {{Byron Kennedy Award 1997 establishments in Australia Business magazines published in Australia Bi-monthly magazines published in Australia Magazines established in 1997 Magazines published in Sydney Professional and trade magazines Film magazines published in Australia Magazines about the media