Ideogram is a

freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...

text-to-image model A text-to-image model is a machine learning model which takes an input natural language prompt and produces an image matching that description. Text-to-image models began to be developed in the mid-2010s during the beginnings of the AI boom ...

developed by Ideogram, Inc. using

deep learning Deep learning is a subset of machine learning that focuses on utilizing multilayered neural networks to perform tasks such as classification, regression, and representation learning. The field takes inspiration from biological neuroscience a ...

methodologies to generate

digital image A digital image is an image composed of picture elements, also known as pixels, each with '' finite'', '' discrete quantities'' of numeric representation for its intensity or gray level that is an output from its two-dimensional functions f ...

s from

natural language A natural language or ordinary language is a language that occurs naturally in a human community by a process of use, repetition, and change. It can take different forms, typically either a spoken language or a sign language. Natural languages ...

descriptions known as ''prompts''. The model is capable of generating legible text in the images compared to other text-to-image models.

History

Ideogram was founded in 2022 by Mohammad Norouzi, William Chan, Chitwan Saharia, and Jonathan Ho to develop a better

. It was first released with its 0.1 model on August 22, 2023, after receiving $16.5 million in

seed funding Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests ...

, which itself was led by

Andreessen Horowitz AH Capital Management, LLC (commonly known as Andreessen Horowitz, or a16z) is an American privately held venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of M ...

and Index Ventures. In February 2024, Ideogram raised $80 million after its 1.0 model release in the same year. In Summer 2024, Aidan Gomar joined Ideogram. In August 2024, Ideogram released its 2.0 model. This model has several styles such as realistic, design, 3D, and anime and better capability in generating text. In February 2025, Ideogram released 2a model. This model was designed for speed and optimized for graphics design and photography generation. In March 2025, Ideogram released its 3.0 model. This model has improved realism and understanding of complex text layout.

References

External links

* Text-to-image generation Artificial intelligence art 2023 establishments in Canada {{deep-learning-stub