Icrave (styled ICRAVE) is an

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...

and design studio founded in 2002 by Canadian-born designer Lionel Ohayon. Conceived as a design and brand strategy company, the studio's projects were predominantly in nightlife sector, including lounges and clubs in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

. The studio's nightlife work has contributed to the gentrification and popularization of New York City's

Meatpacking District The Meatpacking District is a neighborhood in the New York City borough of Manhattan that runs from West 14th Street south to Gansevoort Street, and from the Hudson River east to Hudson Street. The Meatpacking Business Improvement District alo ...

. Over the past decade, the studio has designed

hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...

spaces, including restaurants, bars, casinos, and hotels. Working with The One Group, ICRAVE developed the STK steakhouse brand with 7 locations across the US. The steakhouse brand went public in 2015. The firm is now developing STK's sister brand, STK Rebel. The first location will open in Miami in 2016. In 2008, the studio designed

JetBlue JetBlue Airways Corporation, stylized as jetBlue, is an American major airline headquartered in Long Island City, in Queens, New York City. Primarily a point-to-point carrier, JetBlue's network features six focus cities including its main hub ...

Terminal 5 at John F. Kennedy International Airport in New York, incorporating technology into the gate hold areas and dining spaces. Touch screen monitors expedited food service, reduce passenger anxiety, and monetized previously underutilized gate hold areas. Today, their roster of airport work spans dozens of venues across North America. The studio's capabilities have evolved to include

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

strategy, product design, and graphic design. The studio has been tasked to create identities and collateral for client projects ranging from logos to marketing materials to staff uniforms. In 2012, Icrave established an in-house lighting department, Icrave Lighting (styled ICRAVE LIGHTING), to consult across all projects. In recent years, Icrave's project roster has expanded to new sectors including healthcare, higher education, and residential developments. For the past two years, Icrave has been working with

Memorial Sloan Kettering Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in Manhattan in New York City. MSKCC is one of 72 National Cancer Institute– designated Comprehensive Cancer Centers. Its main campus i ...

on two ambulatory care centers in New York's

Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the boroughs of New York City, borough of Manhattan in New York City. It is bounded approximately by 96th Street (Manhattan), 96th Street to the north, the East River to the e ...

. The Josie Robertson Surgery Center is slated to open in early 2016. Icrave's work has been recognized with numerous industry accolades from Architizer, Travel + Leisure, Frommer's, Fodor's, International Design, International Interior Design, Hospitality Design, Restaurant & Bar Design, and Hamptons Cottages and Gardens.The Rally Hotel , iCRAVE"
''Rethinking the Future'', (2022)

Notable projects

John F. Kennedy International Airport, JetBlue Terminal 5

LaGuardia Airport, Delta Terminal C

LaGuardia Airport, Delta Terminal D

Toronto Pearson International Airport, various venues

Josie Robertson Surgery Center at Memorial Sloan Kettering

STK, Meatpacking District NYC

STK, Midtown NYC

STK, Los Angeles

STK, Las Vegas

STK, Chicago

Catch Restaurant, NYC

Le District, NYC

Ocean Prime, Beverly Hills

Ocean Prime, NYC

Sushi Samba, Las Vegas

Provocateur, NYC

Marquee Nightclub, Sydney

W Hotels, Atlanta Midtown

Hotel Gansevoort Lobby, Meatpacking District NYC

External links

Icrave

Icrave Facebook

References

{{Reflist Branding companies of the United States Companies based in New York City