Ibis Styles is a French economy hotel brand focused on in-style stays and owned by

Accor Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor op ...

. Created in 1980 in Australia with the name All Seasons, the brand was acquired by Accor in 1999 and renamed Ibis Styles in 2011. Ibis Styles manages 476 hotels in 45 countries (2018).

History

1980: All Seasons

The hotel chain All Seasons was created in Australia in 1980. By 1999, it operated 27 hotels when it was acquired by the French hotel group

. In 2007, Accor relaunched All Seasons in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

, making it a non-standardized economy brand focused on stylish designs. The pillow logo was introduced. In 2010, the All Seasons network of hotels reached 100 locations.

2011: Ibis Styles

In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning

Ibis The ibises () (collective plural ibis; classical plurals ibides and ibes) are a group of long-legged wading birds in the family Threskiornithidae, that inhabit wetlands, forests and plains. "Ibis" derives from the Latin and Ancient Greek word f ...

into the group's economy megabrand. The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group. The mattresses, pillows and digital access were upgraded. The lobby was turned into a living space. Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels. The first Ibis Styles signs were installed in December 2012. From 2011 to 2014, the number of Ibis Styles hotels increased by 65% reaching 250 locations in 21 countries. In 2016, Accor announced the launch of Ibis Styles in the United States, near the

LaGuardia Airport LaGuardia Airport is a civil airport in East Elmhurst, Queens, New York City. Covering , the facility was established in 1929 and began operating as a public airport in 1939. It is named after former New York City mayor Fiorello La Guardia ...

in New York, at the London Heathrow Airport. and in

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

. In Africa, Ibis Styles became the hotel chain with the most planned openings. In 2018, Ibis Styles opened the first hotel entirely dedicated to

European comics European comics are comics produced in Europe. The '' comic album'' is a very common printed medium. The typical ''album'' is printed in large format, generally with high quality paper and colouring, commonly 24x32 cm (9.4x12.6 in), has around 48 ...

Geneva Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaking part of Switzerland. Situ ...

. In 2019, Ibis Styles introduced ''Lit'maginaire'' (Bed'maginary), an augmented reality application connected to a pillow and simulating a trip into space. In January 2020, Ibis Styles launched in the Philippines. The last remaining hotel with the old All Seasons name is located in Jakarta.

Description

Ibis Styles is an economy hotel brand focused on in-style stays and owned by

. Each hotel reflects the spirit of its location. Ibis Styles manages 476 hotels in 45 countries (2018). Ibis Styles is part of the Ibis family, which also includes the brands

(or "Ibis Red") and Ibis Budget.

Development

Awards

* 2015: Best Marketing Campaign Award at the Worldwide Hospitality Awards

References

{{hotel chains Accor French brands All Seasons