IMeasureU (IMU) is a
wearable technology company. They make
inertial measurement unit
An inertial measurement unit (IMU) is an electronic device that measures and reports a body's specific force, angular rate, and sometimes the orientation of the body, using a combination of accelerometers, gyroscopes, and sometimes magnetometer ...
that analyze running movements and other body movements in elite sports. They combine the sensor data with computational models to accurately model human body movement. IMeasureU has worked extensively with
Athletics Australia helping their elite runners.
In July 2017, the company was acquired by Vicon, an English company specializing in
motion capture
Motion capture (sometimes referred as mo-cap or mocap, for short) is the process of recording the movement of objects or people. It is used in military, entertainment, sports, medical applications, and for validation of computer vision and robo ...
, with the plan to integrate Vicon's camera systems with IMeasureU's sensors.
On 23 June 2015, IMeasureU launched an
Indiegogo campaign seeking to raise US$200,000 to develop a consumer solution that reduces the risk of running-related injuries.
Your Business: Wearable tech - Mark Finch, I Measure U
NZ Herald
See also
*Running injuries
Running injuries (or running-related injuries, RRI) affect about half of runners annually. The frequencies of various RRI depend on the type of running, such as speed and mileage. Some injuries are acute, caused by sudden overstress, such as side s ...
*Biomechanics of sprint running
Sprinting involves a quick acceleration phase followed by a velocity maintenance phase. During the initial stage of sprinting, the runners have their upper body tilted forward in order to direct ground reaction forces more horizontally. As they r ...
References
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External links
IMeasureU
Wearable devices
Wearable computers
Activity trackers
Manufacturing companies based in Auckland
Biomechanics
Sportswear brands
Running