"I Luh God" is a song by American

gospel Gospel originally meant the Christianity, Christian message ("the gospel"), but in the second century Anno domino, AD the term (, from which the English word originated as a calque) came to be used also for the books in which the message w ...

singer

Erica Campbell Erica Monique Campbell (''née'', Atkins; born April 29, 1972) is an American Gospel singer and songwriter. Specializing in the urban contemporary gospel, Christian R&B, and contemporary R&B genres, she started her music career in the late 1990s ...

Mary Mary Mary Mary is an American urban contemporary gospel duo formed in 1998, consisting of sisters Erica Atkins-Campbell and Trecina Atkins-Campbell. Their name is inspired by two biblical figures: Mary, mother of Jesus, and Mary Magdalene. They ar ...

. The song also features American gospel rapper

LaShawn Daniels LaShawn Ameen Daniels (December 28, 1977 – September 3, 2019) was an American songwriter, vocal producer and arranger. Often in tandem with producer Rodney Jerkins, he is known for his songwriting work for R&B singers such as Brandy, Beyoncé, ...

, who produced the song, also known as Big Shizz, who is uncredited. It is her second single from her album '' Help 2.0''. The song is considered to be an example of an uprising music genre called " trap gospel", as it has a

drum machine A drum machine is an electronic musical instrument that creates percussion sounds, drum beats, and patterns. Drum machines may imitate drum kits or other percussion instruments, or produce unique sounds, such as synthesized electronic tones. A d ...

bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...

, and a rap tone in Campbell's voice. The song has caused

controversy Controversy (, ) is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin '' controversia'', as a composite of ''controversus'' – "turned in an op ...

, with many people claiming the song's sound too

secular Secularity, also the secular or secularness (from Latin , or or ), is the state of being unrelated or neutral in regards to religion. The origins of secularity can be traced to the Bible itself. The concept was fleshed out through Christian hi ...

. In the course of the song, Campbell seems to call out the very voices and messages that are traditionally associated with the beat. “You ain’t got the money moving by yourself/And you know you did it with a lot of help/You know it’s only one, it ain’t nobody else”The lines immediately recall

Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...

‘s “All Me,” featuring

Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. He met Kanye West as a teenager, and signed with his record label GOOD Music, an imprint of Def Jam Recordings in 2007. He gained popul ...

and

2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...

, which boasts “Came up, that’s all me/Stayed true, that’s all me/No help that’s all me, all me for real.” "They're used to (me) very pulled up and polished and singing 'Yesterday' and 'Help.' But, I just wanted to have fun, declare my love for God and at the same time reach an audience that I think the gospel community sometimes ignores, "There is Christian hip-hop but I feel that more Caucasian children gravitate to it. So, I figured, you're my people so, let me get with my folks!" Campbell told CNikky.com.The song topped the ''Billboard Gospel'' chart, and, as of January 2018, the video has over eleven million views on her YouTube account.

History

The song was released on March 31, 2015. The music video was released on her

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel on June 12, 2015 and on her

Vevo Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...

account on June 16, 2015. The song was announced via her

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

accounts, She released the cover art on her

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

account. the song was actually inspired by "

CoCo Coco or variants may refer to: Arts and entertainment Film * ''Coco'' (2009 film), a French comedy film * ''Coco'' (2017 film), an American animated fantasy film * '' Pokémon the Movie: Secrets of the Jungle'' (), a 2020 Japanese anime film ...

" by

O.T. Genasis Odis Oliver Flores (born June 18, 1987), better known by his stage name O. T. Genasis, is an American rapper. Flores is best known for his 2014 single "CoCo" and its 2015 follow-up " Cut It" (featuring Young Dolph), both of which peaked within ...

, as which Campbell refers to as a "Cocaine Anthem". "I was listening to the radio. Some song called 'I'm In Love With The CoCo' came on, and I got upset 'cause I'm like, this is what kids are singing and saying over and over," Campbell said in a Rapzilla Interview. "Why can't hristianschange that? We got some crazy writers, incredible artists that love Jesus. Let's infiltrate! Let's get in there and change it." Campbell told to CPentertainment.com.

Awards/Nominations

The song was nominated for Top Gospel Song at the 2016

Billboard Music Award The ''Billboard'' Music Awards are honors given out annually by ''Billboard (magazine), Billboard'', a publication covering the music business and a Billboard charts, music popularity chart. The ''Billboard'' Music Awards show has been held annu ...

s and won the award for Best Contemporary Gospel Recording of the Year at the 47th annual

Dove Awards A Dove Award is an accolade by the Gospel Music Association (GMA) of the United States to recognize outstanding achievement in the Christian music industry. The awards ceremonies presented annually and have been held in Nashville, Tennessee excep ...

Chart performance

References

External links

Erica Campbell Releases Video for Controversial Song 'I Luh God' [WATCH] , Music Times

Kirk Franklin On 'Trap Gospel' And Taking Heat From The Church

* ttps://www.soulinstereo.com/2015/04/trap-gospel-erica-campbells-i-luh-god-needs-an-intervention.html Trap Gospel? Erica Campbell’s ‘I Luh God’ Needs An Intervention
Is Erica Campbell’s New Trap Gospel Track “I Luh God” Really That Bad?
{{authority control Gospel songs 2015 songs Songs written by Warryn Campbell