"I Am Not a Robot" is a song by Welsh singer
Marina Diamandis, released under the stage name Marina and the Diamonds, from her debut studio album, ''
The Family Jewels'' (2010). It was released digitally on 23 April 2010 and physically on 26 April 2010 as the album's third single.
The track originally appeared on Diamandis's second extended play, ''
The Crown Jewels EP
Welsh singer and songwriter Marina Diamandis, known professionally as Marina and formerly Marina and the Diamonds, has released five studio albums, seven extended plays, 26 singles (including two as a featured artist), five promotional sin ...
'' (2009). The single was added to
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
's A List in April 2010. A choral version of "I Am Not a Robot" was used in an advertisement for British healthcare provider
Bupa
Bupa , legally British United Provident Association Limited, is an international health insurance and healthcare group with over 38 million customers worldwide.
Bupa's origins and global headquarters are in the United Kingdom. Its main countr ...
in March 2011. Additionally, the song was heavily sampled by American rapper
Hoodie Allen
Steven Adam Markowitz (born August 19, 1988), better known by his stage name Hoodie Allen, is an American rapper, singer and songwriter from Plainview, New York. After graduating from the University of Pennsylvania, he began working at Google befo ...
for his debut single "You Are Not a Robot" (2010).
Background and composition
"I Am Not a Robot" is a
pop
Pop or POP may refer to:
Arts, entertainment, and media Music
* Pop music, a musical genre Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop!, a UK pop group
* Pop! featuring Angie Hart, an Australian band
Albums
* ''Pop'' (G ...
,
avant-garde
The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
, and
glam pop song.
In an interview with
Wales Online
Media Wales Ltd. is a publishing company based in Cardiff, Wales. As of 2009 it was owned by Reach plc (formerly known as the Trinity Mirror Group). It was previously known as the Western Mail & Echo Ltd.
History
The ''Western Mail'' was fo ...
, Diamandis stated, "
I Am Not a Robot'
I, or i, is the ninth letter and the third vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''i'' (pronounced ), plur ...
was me singing to myself. It's me saying, stop being so ridiculous, you can't let having a fear of failing hold you back and you're just one person. It's connected with a lot of people. I knew that would happen when I was writing it. I had a funny feeling."
Diamandis said that she decided to release "I Am Not a Robot" as a single because "people seem to empathize and relate with the song, regardless of gender or age."
Commercial performance
"I Am Not a Robot" debuted at number 74 on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, reaching its peak position of number 26 two weeks later. In total, the single spent seven weeks on the chart.
As of February 2019, the song had sold 132,000 units in the United Kingdom.
On 3 April 2019, "I Am Not a Robot" was certified gold by the
Recording Industry Association of America
The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/ ...
(RIAA) for shipments in excess of 500,000 units. It was Diamandis's third single to achieve this feat, following "
Primadonna" and "
How to Be a Heartbreaker", which were both certified gold on 15 May 2017.
Critical reception
Gareth James from ''
Clash'' named "I Am Not a Robot" "one of 2010's best singles", calling it "an infectious
pop
Pop or POP may refer to:
Arts, entertainment, and media Music
* Pop music, a musical genre Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop!, a UK pop group
* Pop! featuring Angie Hart, an Australian band
Albums
* ''Pop'' (G ...
track featuring a unique vocal with more fluctuations than
Florence
Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico ...
sat on a washing machine."
Alexis Petridis from ''
The Guardian
''The Guardian'' is a British daily newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide ...
'' commented that "the lovely delicacy of 'I Am Not a Robot's tune is easy to miss when there's a woman doing
Dalek
The Daleks ( ) are a fictional extraterrestrial race of mutants principally portrayed in the British science fiction television programme ''Doctor Who''. They were conceived by writer Terry Nation and first appeared in the 1963 ''Doctor Who ...
voices over the top of it. Such are the dangers of trying a little too hard." John Murphy from ''
musicOMH
MusicOMH (stylized as musicOMH) is a London-based online music magazine which publishes independent reviews, features and interviews from across all genres including classical, metal, rock and R&B.
History
MusicOMH was founded and launched by ...
'' praised the song saying it "shows a pleasing touch of vulnerability which works very well." Diamandis was also praised following a performance of the song on
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
's
Live Lounge on 23 April 2010.
Music video
The music video for "I Am Not a Robot" was directed by Rankin & Chris Cottam and was released onto
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
on 24 June 2009. The music video features Diamandis in five scenes: one with her covered in black oil and glitter, one made-up in black, green and pink body paint, one with diamond lips and eyelids, one with the green, pink, and black body paint smeared, and lastly just her as her normal self. Each sequence shows Diamandis in the centre of the screen with either a starry, grey, white or black background whilst singing to the camera. Diamandis explained in an interview on
Scott Mills
Scott Robert Mills (born 28 March 1973) is an English radio DJ, television presenter and occasional actor. He is best known for presenting the '' Scott Mills'' show on BBC Radio 1 from 2004 to 2022 and since then, on BBC Radio 2. Mills has also ...
's BBC Radio 1 show that the black oil reacted to her skin and it took forty minutes to rub off. It also took her eighteen hours to get all of her make-up done for the video.
An alternative version of the video was shot on Los Angeles'
Hollywood Boulevard
Hollywood Boulevard is a major east–west street in Los Angeles, California. It begins in the east at Sunset Boulevard in the Los Feliz district and proceeds to the west as a major thoroughfare through Little Armenia and Thai Town, Hollywo ...
and released on 14 April 2010. The music video starts with an unfocused view of headlights on a road. It zooms out to show Diamandis with white painted hair, and a white dress with one feathered sleeve, on the
Hollywood Walk of Fame
The Hollywood Walk of Fame is a historic landmark which consists of more than 2,700 five-pointed terrazzo and brass stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard and three blocks of Vine Street in Hollywood, Calif ...
. Diamandis walks down the street while singing the song, and blurred-face bystanders around her make way, stare, or go their way. Near the end, the camera shows Diamandis's white heels and white paint on her legs. At the end, Diamandis laughs, the camera follows her, and reveals the camera crew and the window of a shop.
Track listings
*UK CD
#"I Am Not a Robot" – 3:35
#"I Am Not a Robot" (Doorly remix) – 5:20
*UK digital EP
#"I Am Not a Robot" – 3:32
#"I Am Not a Robot" (Flex'd rework –
Passion Pit remix) – 4:47
#"I Am Not a Robot" (
Clock Opera remix) – 4:35
#"I Am Not a Robot" (Doorly remix) – 5:18
#"I Am Not a Robot" (acoustic) – 3:48
*UK 7-inch
**A. "I Am Not a Robot" – 3:35
**B. "I Am Not a Robot Flex'd Rework" (Passion Pit remix) – 4:54
*UK limited-edition 7-inch in autographed envelope sleeve
**A. "I Am Not a Robot" – 3:35
**B. "I Am Not a Robot" (Clock Opera remix) – 4:39
Credits and personnel
Credits adapted from the liner notes of ''
The Family Jewels''.
Recording and management
* Recorded at The Ivory Tower and
Konk Studios
Konk is the name of a recording studio and record label,
[ ...]
, London
* Mixed at The Ivory Tower
* Mastered at Electric Mastering, London
* Published by
Warner Chappell Music
Warner Chappell Music, Inc. is an American music publishing company and a subsidiary of the Warner Music Group. Warner Chappell Music's catalogue consists of over 1.4 million compositions and 65,000 composers, with offices in over 40 countries.
...
Publishing Ltd
Personnel
*
Marina Diamandis – vocals, piano,
glockenspiel
The glockenspiel ( or , : bells and : set) or bells is a percussion instrument consisting of pitched aluminum or steel bars arranged in a keyboard layout. This makes the glockenspiel a type of metallophone, similar to the vibraphone.
The ...
*
Liam Howe – production, bass,
Mellotron
The Mellotron is an electro-mechanical musical instrument developed in Birmingham, England, in 1963. It is played by pressing its keys, each of which pushes a length of magnetic tape against a capstan, which pulls it across a playback head. ...
,
Philicorda
The Philicorda was an electronic organ first produced in the 1960s by Philips. It was Philips' first entry into musical instruments and targeted the home market.
History
The Philicorda came out of the Philips Natuurkundig Laboratorium in Ei ...
, synths, mixing, programming
* Richard Wilkinson – engineering
* Dougal Lott – engineering assistance
* Lucy Shaw – string arrangements, double bass
* Alison Dods – violin
* Calina de la Mere – violin
* Rachel Robson – viola
* Chris Allan – cello
* Steve Durham – drums
* Guy Davie – mastering
Charts
Weekly charts
Year-end charts
Certifications
References
{{DEFAULTSORT:I Am Not A Robot
2010 singles
2010 songs
2010s ballads
679 Artists singles
Marina Diamandis songs
Songs written by Marina Diamandis