I Am ((G)I-dle EP)
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''I Am'' (stylized in
sentence case Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally ''minuscule'') in the written representation of certain languages. The writing systems ...
) is the debut
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
by South Korean girl group
(G)I-dle I-dle (; stylized in all lowercase), formerly known as (G)I-dle (), is a South Korean girl group formed by Cube Entertainment in 2018. The group consists of five members: Miyeon, Minnie (singer), Minnie, Soyeon, Yuqi, and Shuhua. Originally a se ...
. The album was released digitally on May 2, 2018, and physically on May 3, 2018, by
Cube Entertainment Cube Entertainment Inc. () is a South Korean entertainment company. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. Cube are known for h ...
. The album contains six tracks including the lead single, " Latata", which was composed by Big Sancho and member
Soyeon Jeon So-yeon (; born August 26, 1998), known mononymously as Soyeon, is a South Korean rapper and record producer under Cube Entertainment. She first gained attention for competing in the television shows ''Produce 101'' and ''Unpretty Rapstar ...
, and is a blend of several different genres.


Background and release

On April 5, 2018, Cube Entertainment revealed the name of their upcoming girl group, (G)I-dle. The agency revealed the group's lineup by pairs of members: Miyeon and Yuqi, Shuhua and Soojin, Soyeon and Minnie on April 8, April 10 and April 12, respectively. On April 18, Cube Entertainment announced via SNS that the group would debut with the mini-album ''I Am'' on May 2 of the same year. The following day, a debut schedule was released. Concept images featuring each of the members were released from April 23–24. On April 26, the group unveiled the track listing of the EP, with " Latata" revealed as the
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
. On April 29, an audio snippet video was released, showcasing a short teaser of every song on the album. On April 30, six individual music video teasers for "Latata" were released, as well as a group teaser. Soyeon described the album ''I Am'' as "an album containing six different personalities." She continued, “I wrote the lyrics for the title song "Latata" while thinking about each member."


Promotion

(G)I-dle held a live showcase at the on May 2, where they performed "Latata" along with "Maze". The group started promoting their title track "Latata" on May 3. They first performed the lead single on
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...
'', followed by performances on KBS' ''
Music Bank ''Music Bank'' () is a South Korean music program which airs every Friday at 17:15 KST on KBS2. the show is also broadcast in more than a hundred countries through KBS World. Episodes are filmed at the KBS New Wing Open Hall in Yeouido-dong, Ye ...
'', MBC's ''
Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...
'' and SBS's ''
Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
''. They received their first-ever music show win since debut on May 22, 2018 on
SBS MTV SBS M is a South Korean pay television music channel owned by SBS Medianet, a division of SBS Media Holdings. It features South Korean pop artists, international music, news, and a few reality and variety programs. It was launched in 2001 as t ...
's '' The Show''. Two days later, on May 24, the group received their second music show win for "Latata" on ''M Countdown''.


Commercial performance

''I Am'' debuted and peaked at number thirteen on the Gaon Album Chart issued on April 29, 2018. The album also debuted at number seven and has since peaked at number five on Billboard's World Albums issued on May 9, 2018. The EP has sold 1,000 copies in America as of August 2018. The album placed at number 13 on Gaon for the month of May 2018, with 15,288 copies sold. The album has sold over 21,916 physical copies as of July 2018. ''I Am'' ranks No. 11 on Billboard's Best K-pop Album of 2018. In April, 2020, ''I Am'' achieved 34,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s, making it (G)I-dle's biggest-selling album in the United States.


Track listing


Charts


Weekly charts


Monthly charts


Certifications and sales


Release history


References


External links

* * {{Authority control 2018 debut EPs Cube Entertainment EPs (G)I-dle EPs Korean-language EPs Albums produced by Soyeon