The IULM University - Milan () is a university located in

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

. It was founded in 1968 and is organized in four faculties.

History and profile

The University Institute for Modern Languages (IULM) was founded by

Carlo Bo Carlo Bo (25 January 1911 – 21 July 2001) was an Italian poet, literary critic, distinguished humanist, professor and senator for life from 1984. Biography Bo was born on January 25, 1911, in Sestri Levante, Italy. From 1929 to 1934, he a ...

, poet, literary critic and professor of Spanish and French language and literature and Silvio Baridon, French language and literature professor at

Bocconi University Bocconi University or Università Bocconi (formally known in Italian language, Italian as ''Università Commerciale Luigi Bocconi'' – Luigi Bocconi Commercial University) is a private university in Milan, Italy. The university is consistently ...

, in 1968. It was renamed in 1998, as the IULM University of Languages and Communication, to reflect its teaching of both languages and communication. IULM University offers six three-year degree courses: *Interpreting and Communication *Corporate Communication and Public Relations *Communication, Media and Advertising *Tourism, Management and Territory *Arts, Media, Cultural Events *Fashion and Creative Industries In addition to these three-year undergraduate degree courses, IULM University offers one- and two-year post-graduate degree courses, and also research doctorate schools. Teaching staff include managers and professionals from media and communication, professional services, business, public administration and cultural organisations. Teaching is done through lectures, classroom activities and case studies, continuous assessment, internships in Italy and abroad and through international student exchanges.

Campus

IULM University campus includes a study centre with modern teaching facilities. The main building houses a reception desk, students’ admin. offices, the Dean’s office, the library and classrooms. New buildings have recently been added: a canteen catering for about 400 people, a building intended to become a research institute, an auditorium and a hall of residence.

Organization

These are the 3 faculties in which the university is divided into: * Faculty of

Communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

* Faculty of

Interpreting Interpreting is translation from a spoken or signed language into another language, usually in real time to facilitate live communication. It is distinguished from the translation of a written text, which can be more deliberative and make use o ...

and

Translation Translation is the communication of the semantics, meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The English la ...

* Faculty of

Arts The arts or creative arts are a vast range of human practices involving creativity, creative expression, storytelling, and cultural participation. The arts encompass diverse and plural modes of thought, deeds, and existence in an extensive ...

and

Tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

Bachelor Programs
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* Interpreting and Communication * Corporate Communication and Public Relations * Communication, Media and Advertising * Tourism, Management and Territory * Arts, Media, Cultural Events * Fashion and Creative Industries

Master's Degree Courses
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* Specialised Translation and Conference Interpreting * Marketing, Consumption and Communication * Strategic Communication * Artificial Intelligence for Business and Society * Television, Cinema and New Media * Hospitality and Tourism Management * Arts, Valorisation and Markets

University Master's Degree
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Arts of Storytelling. Literature, Cinema, Television Communication for International Relations (MICRI) Publishing and Music Production Food and Wine Communication (in collaboration with
Gambero Rosso ''Gambero Rosso'' is an Italian food and wine magazine and publishing group founded in 1986. Its name literally translates as 'red prawn' and comes from a tavern in ''Pinocchio'' where the Fox and the Cat dine. History and profile ''Gambero R ...
) Journalism International Tourism and Hospitality (MITH) Oriental Languages and Cultures Management of Made in Italy. Consumption and communication of fashion, design and luxury Management of Artistic and Cultural Resources Management and Communication of Beauty and Wellness Marketing and Communication of Sport Retail Brand & Customer Experience Management

Specialist Master's Degree
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Art and Luxury Business Copywriting and advertising communication Dubbing, Adaptation and Translation of Cinetelevisual Works Gaming and eSports Cinema and series on audiovisual platforms: production, communication and programming International Marketing & Sales Communication Management and Communication of Events MasterBook, Master of specialization in the publishing professions Museology New Media and Museum Communication (On Line) Screenwriting

Master's Executive
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Information Architecture and User Experience Design Behavioral Economics and Nudging Behavioral Sciences, choice architecture and change management Influencer Media Marketing Neuromarketing, Consumer Neuroscience and Market Research Corporate Public Relations (MARPI) Restaurant Business Management. Successful catering: from marketing strategies to operational management Social Media Marketing & Digital Communication

Executive Course
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From BIG DATA to consumer neuroscience Design Thinking Fundamentals of consumer neuroscience Fundamentals of intuitive marketing and brain functioning Asset Management, directed by Professor Alessia Forloni Neuromarketing applied to digital Neuromarketing applied to advertising and packaging Measuring communication results The profession of the location manager Neuromarketing Research Methodology Neuroretail: neuromarketing in field, directed by the Professor Vincenzo Russo Principles of neuroeconomics and
neurobranding Neurobranding is a field of study that applies findings from neuroscience and psychology to brand development, management, and customer engagement. It seeks to understand how consumers' brains respond to brand elements, including logos, advertisem ...
Sensoriality, experiential and emotional marketing Marketing tools and augmented reality * Corporate Reputation Management, launched in 2013 in collaboration with
Andrea Barchiesi Andrea Barchiesi (born in 1971) is an electronic engineer, founder, and Chief executive officer, CEO of Reputation Manager, an Italian company specialising in the analysis, management, and construction of the online reputation of companies, bran ...
.

Research doctorates
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* Visual and Media Studies * Communication, Markets and Society

See also
*
List of Italian universities This is the list of universities in Italy, sorted in ascending order by the name of the city where they are situated. List of universities The symbol * denote online universities. Source: MIUR, ''Anagrafe Nazionale Studenti'' (Academic yea ...

External links

IULM University - Milan Website
{{authority control Educational institutions established in 1968 1968 establishments in Italy Universities in Milan